Associate Director, HCP Experience – US Pain
Boston, MA - USA
Job Summary
Job Description
General Summary:
Vertex is seeking a talented marketing professional to join the US Pain Business Unit to supportthe HCP experiencewith JOURNAVX. The Associate Director HCP Experience willplay a critical role in shaping and delivering best-in-class experiences for healthcare professionals (HCPs) as we continue the launch of JOURNAVX a novel selective pain signal inhibitor of NaV1.8 in acute pain.
This role will focus on designing and executing integrated HCP engagement strategies across key touchpointsof the education and prescribing experience. The individual will work closely with the Senior Director HCPMarketingto bring the HCP strategy to life and ensure a seamless impactful experience across the customer journey.
This role reports to the Senior Director HCP Marketing for the US Pain Business Unit.
Key Duties and Responsibilities:
Execute HCP Experience Strategy
Partner with the Senior Director HCP Marketing to translate brand strategy into impactful HCP experiences across channels and touchpoints
Own Key Experience Components
Support the development and execution of integrated HCP engagement plans including payer pull-through PSPchangesand other capabilities across the HCP workflow.
Ensure alignment and consistency of messaging and experience across all HCP-facing channels
Enhance Omnichannel Engagement
Partner cross-functionally tohelpmap andoptimizeHCP journeys across channels
Support test-and-learn initiatives to improve targeting personalizationand engagementeffectiveness
Develop Promotional Materials
Lead development and refinement of HCP promotional materials in partnership with agencies and cross-functional teams
Ensure materials are aligned to brand strategy compliant and tailored to target HCP segments
Drive ExecutionExcellence
Manage agency partners and internal processes to deliver high-quality work on time and within budget
Support brand planning and execution processes ensuring alignment to strategic priorities
Collaborate Cross-Functionally
Work closely with field leadership medical market access and other marketing teams to ensure an integrated HCP engagement approach
Contribute to cross-functional HCP engagement forums and planning processes
Support Innovation & Continuous Improvement
Identifyopportunities to enhance HCP experience through new capabilities channels and technologies
Contribute to a test-and-learn culture focused on continuous improvement
Compliance & Culture
Ensure all activities align with legal regulatory and compliance requirements
Role model a culture of integrity collaboration and accountability
Leverage Data & Insights
Partner with Market Insights and analytics teams to understand HCP needs and behaviors
Track performance of HCP programs and recommend optimizations based on data and insights
Knowledge and Skills:
Experience executing HCP marketing programs across multiple channels (e.g. digital peer-to-peer congress field materials)
Strong project management skills with ability to manage multiple workstreams simultaneously
Ability to translate strategy into execution with attention to detail and quality
Strong collaboration skills and ability to work effectively across cross-functional teams
Analytical mindset with ability toleveragedata to inform decisions andoptimizeperformance
Strong written and verbal communication skills
Comfortable working in a fast-paced evolving environment
Education and Experience:
Bachelors degree
7 years of experience in healthcare/biopharmaceuticals in marketing consulting or agency roles or equivalent combination of education and experience
Experience supporting HCP marketing or promotional programs in U.S. or global markets
Experience working with agencies and managing cross-functional projects
Preferred Qualifications:
Experience supporting product launches or newindicationexpansions
Familiarity with omnichannel engagement strategies and marketing automation tools
Experience working with CRM platforms and digital engagement tools
Ability to travel 2030%
Pay Range:
$162800 - $244200Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors including skills competencies experience and other job-related factors permitted by law.
At Vertex our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career financial family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter) educational assistance programs including student loan repayment a generous commuting subsidy matching charitable donations 401(k) and so much more.
Flex Designation:
Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:
In this Hybrid-Eligible role you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertexs Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Hybrid
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a persons race color sex gender identity or expression age religion national origin ancestry ethnicity disability veteran status genetic information sexual orientation marital status or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager or contact Talent Acquisition at
Required Experience:
Director
About Company
Vertex Pharmaceuticals invests in scientific innovation to create transformative medicines for people with serious diseases.