Associate Director, Experiential

Pre-Sale

• Lead ideation scoping and pitch strategy for custom events and brand activations across our stable of proprietary properties.

• Write and revise compelling pitch decks and RFP responses shaping direction rather than just contributing to it.

• Partner with Creative Sales and Editorial to ground concepts in audience insight and brand strategy.

Post-Sale / Execution

• Own budgeting for assigned activations: building budgets onboarding and managing vendors tracking spend approving invoices and reconciling final costs.

• Lead vendor negotiation contracting and production timelines as primary point of accountability for delivery.

• Interface with clients throughout the process refining concepts managing expectations and solving creatively in real time including on-site.

• Manage logistics for tentpole events (room blocks travel staffing) and ensure proper team resourcing.

• Oversee recaps and event materials guiding junior team members on quality and brand alignment.

• Present strategic recommendations and recaps to leadership and clients.

• Refine best practices and templates to improve team efficiency over time.

• 58 years in experiential marketing brand activations or events with a track record of leading complex activations independently and successfully.
• A fast-paced go-getter with an out-of-the-box marketing-minded approach genuinely passionate about where experiential is headed.
• Skilled negotiator with proven budget and vendor management experience.
• Strategic thinker with strong creative instincts and excellent writing and visual storytelling skills.
• Strong client-facing communication and presentation skills.
• Highly dependable and collaborative across cross-functional teams.
• Highly organized able to manage multiple high-stakes projects under tight deadlines.
• Proficient in Canva Keynote PowerPoint MS Office and (or similar).
• Willing to travel and work nights/weekends as needed.