Associate Director Digital Consumer Sales (Wireless Performance & Optimization)

Overall Purpose:

This Associate Director role is a high-impact leadership opportunity responsible for running and protecting AT&Ts digital wireless business while identifying opportunities to improve sales performance customer outcomes revenue growth and operational effectiveness. The leader owns the integrated performance story across wireless acquisition lifecycle growth monetization and sales health translating complex business signals into clear priorities actionable recommendations and measurable business results.

The position serves as the commercial hub for wireless performance partnering across Product Technology Analytics Marketing Operations Customer Experience and Digital organizations to diagnose business performance quantify opportunity prioritize interventions and influence execution against the highest-value wireless outcomes. This leader is accountable for delivering results through others by building operating discipline developing talent and leading cross-functional teams toward shared business objectives.

Why This Role Matters:

This role sits at the intersection of business performance customer experience digital commerce and organizational leadership. The work directly influences wireless revenue activations upgrades customer growth monetization and operational health. The leader helps AT&T maximize the value of existing customer demand identify sources of business leakage improve conversion performance and create sustainable growth while ensuring the organization remains focused on the highest-value opportunities.

Key Roles and Responsibilities:

Typical tasks may include but are not limited to the following:

• Lead Wireless Performance and Business Outcomes: Own the integrated performance story across wireless acquisition Add-A-Line growth upgrades monetization revenue optimization and sales health. Translate performance trends into actionable business decisions that improve sales conversion customer outcomes and revenue growth.
• Build a High-Performing Performance Management Organization: Lead and develop a team responsible for acquisition performance lifecycle performance revenue optimization and business diagnostics. Establish clear ownership accountability decision rights and operating rhythms that enable the team to deliver results through disciplined execution and continuous improvement.
• Influence Senior Leaders and Align Cross-Functional Teams: Act as a trusted advisor to executive leaders and partner organizations by providing data-driven business insights facilitating tradeoff decisions and aligning stakeholders around customer-focused growth priorities and performance interventions.
• Identify and Quantify Growth Opportunities: Evaluate acquisition lifecycle monetization convergence and customer experience performance to identify opportunities that improve revenue conversion attach rates product mix and customer value. Develop business cases and recommendations that drive measurable business impact.
• Protect Demand and Improve Sales Health: Lead efforts to identify quantify and prioritize customer friction business defects operational failures fulfillment issues and sales leakage. Ensure material risks receive appropriate visibility escalation accountability and recovery planning.
• Drive Enterprise Performance Diagnostics: Create a cohesive narrative that connects traffic funnel performance conversion customer behavior product mix operational health and financial performance. Communicate complex business dynamics in a clear and actionable manner to executive audiences.
• Operate as the Hub for Wireless Performance: Partner across Analytics Product Technology Site Experience Personalization Operations and Marketing organizations to ensure resources and investments remain aligned to the highest-value business opportunities. Own the business outcome expected value prioritization rationale and proof metrics that guide execution.
• Create a Data-Driven Culture of Accountability: Establish operating cadences governance routines business reviews and scorecards that improve visibility accelerate decision-making and strengthen accountability across the organization.
• Develop Talent and Future Leaders: Coach and develop direct reports while creating opportunities that enhance analytical capability business acumen executive communication and leadership effectiveness. Foster an environment that emphasizes ownership continuous improvement collaboration and enterprise thinking.

Drive Continuous Improvement and Operational Excellence: Leverage customer insights performance trends and business diagnostics to simplify processes improve organizational effectiveness and create scalable approaches for sustainable growth and operational excellence.

Education/Experience: Bachelors degree (BS/BA) desired. 7 years of related experience.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone

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AT&T and its subsidiaries are committed to equal employment opportunity. All hiring promotion and other employment decisions remain merit-based and free from discrimination on the basis of race color religion religious creed national origin ancestry age sex sexual orientation gender gender identity gender expression physical disability mental disability pregnancy medical condition genetic information marital status citizenship status military status veteran status or any other characteristic protected by federal state or local addition AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.