Associate Director, Data and Analysis
Job Summary
Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.
This role at Digitas will serve as a member of Publicis Groupes strategic internal agency Constellation.
Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our clients creative data strategy media and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.
As an Associate Director youll guide teams in driving strategic data-driven growth. Youll work to surpass client goals through brand campaigns acquisition campaigns site optimization and/or online testing strategy.
- Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
- Expanding client work including building recommended approaches and scope
- Evaluating new online and offline data opportunities in the form of new sources new technology client priorities partnership etc.
- Fostering creative thinking around how we use data and we could use data to solve unique business challenges in support of all Marketing activities (Media Creative CRM and eCommerce)
- Managing efficient execution of projects including the implementation of best practice
- Building a collaborative team environment including participation in department-wide training efforts and fostering employee career growth
- 7-9 years of experience in analytics or strategy with an advertising agency management consulting company or ad tech company
- Strong client relationship and communication skills with experience managing multiple projects across teams
- Experience managing a team
- Strong analytical critical thinking and problem solving skills
- Experience with modern statistical learning methods (regression techniques classification models supervised and unsupervised learning etc.)
- Knowledge of digital data technologies (DMPs Google Analytics digital pixel tracking site tagging etc.)
- A four-year college degree; advanced degree is a plus
- Passion for online advertising and emerging trends in the digital landscape
- The ability to thrive in a fast-paced and deadline-driven environment
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more