Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.
Job Description
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead it should be put to work to bring the best ideas and stories to our clients.
To help with this were looking for an outstanding Associate Directorsomeone who can lead strategic client growth provide innovative data-driven solutions to marketing challenges and motivate internal teams to bring marketing ideas to life. Sound like you Read on.
Responsibilities
As an Associate Director youll guide teams in driving strategic data-driven growth. Youll work to surpass client goals through brand campaigns acquisition campaigns site optimization and/or online testing strategy.
Day-to-day your role includes:
Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
Expanding client work including building recommended approaches and scope
Evaluating new online and offline data opportunities in the form of new sources new technology client priorities partnership etc.
Fostering creative thinking around how we use data and we could use data to solve unique business challenges in support of all Marketing activities (Media Creative CRM and eCommerce).
Leading development of CRM measurement frameworks including lifecycle marketing segmentation and customer value (LTV) strategies
Developing test-and-learn frameworks and execute experiments (A/B testing incrementality tests control group design) across media CRM and site
Managing efficient execution of projects including the implementation of best practices
Building a collaborative team environment including participation in department-wide training efforts and fostering employee career growth
Qualifications
Were looking for strong impactful work experience which typically includes:
7-9 years of experience in analytics or strategy with an advertising agency management consulting company or ad tech company
Strong client relationship and communication skills with experience managing multiple projects across teams
Experience managing a team
Strong analytical critical thinking and problem solving skills
Experience with modern statistical learning methods (regression techniques classification models supervised and unsupervised learning etc.)
Knowledge of digital data technologies (DMPs Google Analytics digital pixel tracking site tagging etc.)
A four-year college degree; advanced degree is a plus
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation.
Experience with CRM CDP or marketing analytics platforms
Experience working with retail media platforms (e.g. Amazon Ads Walmart Connect CitrusAd Criteo Retail Media) or commerce analytics
Got the sparkle Apply if you believe your unique skills are a fit.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $112290.00 - USD $161280.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law compensation will be determined based on the skills qualifications and experience of the applicant along with the requirements of the position and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles the Company will offer medical coverage dental vision disability 401k and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/2026.
Required Experience:
Director
Company DescriptionDigitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strateg...
Company Description
Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.
Job Description
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead it should be put to work to bring the best ideas and stories to our clients.
To help with this were looking for an outstanding Associate Directorsomeone who can lead strategic client growth provide innovative data-driven solutions to marketing challenges and motivate internal teams to bring marketing ideas to life. Sound like you Read on.
Responsibilities
As an Associate Director youll guide teams in driving strategic data-driven growth. Youll work to surpass client goals through brand campaigns acquisition campaigns site optimization and/or online testing strategy.
Day-to-day your role includes:
Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
Expanding client work including building recommended approaches and scope
Evaluating new online and offline data opportunities in the form of new sources new technology client priorities partnership etc.
Fostering creative thinking around how we use data and we could use data to solve unique business challenges in support of all Marketing activities (Media Creative CRM and eCommerce).
Leading development of CRM measurement frameworks including lifecycle marketing segmentation and customer value (LTV) strategies
Developing test-and-learn frameworks and execute experiments (A/B testing incrementality tests control group design) across media CRM and site
Managing efficient execution of projects including the implementation of best practices
Building a collaborative team environment including participation in department-wide training efforts and fostering employee career growth
Qualifications
Were looking for strong impactful work experience which typically includes:
7-9 years of experience in analytics or strategy with an advertising agency management consulting company or ad tech company
Strong client relationship and communication skills with experience managing multiple projects across teams
Experience managing a team
Strong analytical critical thinking and problem solving skills
Experience with modern statistical learning methods (regression techniques classification models supervised and unsupervised learning etc.)
Knowledge of digital data technologies (DMPs Google Analytics digital pixel tracking site tagging etc.)
A four-year college degree; advanced degree is a plus
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation.
Experience with CRM CDP or marketing analytics platforms
Experience working with retail media platforms (e.g. Amazon Ads Walmart Connect CitrusAd Criteo Retail Media) or commerce analytics
Got the sparkle Apply if you believe your unique skills are a fit.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $112290.00 - USD $161280.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law compensation will be determined based on the skills qualifications and experience of the applicant along with the requirements of the position and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles the Company will offer medical coverage dental vision disability 401k and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/2026.
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark
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