Associate Director, Creator Activation

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Role Overview
The Associate Director Creator Activation is a senior leadership role responsible for end-to-end creator activation excellence across Omnicoms managed influencer programs. This role owns activation strategy in practice ensuring creator programs are executed with rigor consistency and innovation while directly supporting client business outcomes.
The Associate Director serves as the day-to-day activation lead for complex accounts a people manager for Managers and Specialists and a strategic partner to Account Paid Social Strategy Investment and Operations teams. This role balances hands-on oversight with team leadership escalation management and process stewardship.


Core Responsibilities
Activation Leadership & Strategic Ownership
Own activation approach and execution for larges cale and/or high complexity creator programs from brief through post campaign wrap.
Translate client objectives and creator strategies into clear activation plans including creator mix tiering timelines and deliverables.
Ensure all creator activations align with:
o Brand objectives and audience insights
o Platform best practices and FTC guidelines
o Paid amplification and measurement frameworks
Identify risks dependencies and optimization opportunities early; proactively escalate and course correct as needed.

Creator Campaign Execution
Oversee and quality check:
o Creator sourcing vetting and recommendations
o Outreach negotiation and contracting workflows
o Content review approvals and delivery timelines
Ensure executional excellence across:
o Creator onboarding
o Content ideation and feedback loops
o Reporting recaps and learnings
Partner closely with Paid Social teams to ensure creator content is optimized for amplification and performance.

People Management & Team Development
Directly manage Managers Senior Specialists and/or Specialists within Creator Activation.
Set clear expectations for quality timelines and ownership across accounts.
Provide ongoing coaching feedback and performance management.
Support career development and progression planning for junior team members.
Act as the escalation point for team challenges resourcing needs and workload balancing.

Cross- Functional Partnership
Serve as the activation counterpart to Account Strategy Creative Investment and Operations leads.
Collaborate with Strategy partners to ensure creator strategies are executable at scale.
Work with Investment and Finance partners to ensure:
o Budget alignment
o Contract compliance
o Accurate tracking and reconciliation
Ensure all creator campaigns are accurately entered and maintained in internal trackers and platforms.
Uphold best practices for documentation contracts and approvals.
Contribute to the evolution of Omnicom Influencers creator activation standards templates and workflows.
Support activation POVs case studies and internal knowledge sharing.

Qualifications
68 years of experience in influencer / creator marketing social activation or adjacent media roles.
Demonstrated experience managing end-to-end creator activations across multiple platforms.
Proven people management experience including coaching and performance feedback.
Strong understanding of:
o Creator ecosystems and platforms
o Paid social amplification
o Measurement and reporting best practices
Exceptional organizational communication and stakeholder management skills.
Comfortable operating in a fast paced highly collaborative matrixed environment.

$70000.00 - $125000.00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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