Associate Director, Content

Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.

About PubW:

PubW is a tailored business unit set up to bring the full power of the Publicis Groupe together to support Walmarts media and data needs. Through our Power of One model we put Walmart at the center bringing together specialists in strategy media investment data influencers commerce and content delivering a highly connected purpose-led and collaborative approach for our clients. PubWs mission is to help Walmart navigate a period of intense change continually keeping them one more step ahead. This means challenging conventions driving continual progress and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel ensuring that Walmarts investment in media is directly contributing to innovative marketing experiences driving brand and business growth.

Overview:

Zenith is looking for a hard-working Associate Director Affiliate Partnerships to manage always-on affiliate strategy and activation for Walmart. Youll lead a team of affiliate and commerce specialists manage a portfolio of publisher creator and platform partnerships and serve as a trusted commerce advisor to client and integrated teams. The AD effectively demonstrates experience knowledge and hands-on skills to push fresh thinking while balancing client agency and team needs with the assistance of the VP and EVP. This position reports directly to VP Commerce.

• Develop affiliate and social commerce strategies aligned to client marketing campaign and profitability goals.
• Act as the senior affiliate and social commerce voice in the room presenting performance results recommendations and industry perspectives to senior client collaborators.
• Own always-on channel performance and optimization across core performance levers including traffic conversion ROAS AOV repeat rate LTV and contribution margin.
• Manage and grow relationships with publishers creator platforms influencer networks and commerce technology partners.
• Develop commission strategies incentive frameworks and partner tiering models that drive productivity and retention.
• Own end-to-end affiliate operations including onboarding attribution commissions invoicing payouts governance and lifecycle management.
• Demonstrate financial competence through experience managing invoicing reconciliation and budget ownership.
• Build scalable workflows and documentation finding opportunities to automate and simplify processes.
• Lead and develop a team of affiliate and commerce specialists setting clear expectations and ensuring high-quality delivery across multiple clients partners and campaigns while keeping collaborators aligned on priorities risks and tradeoffs.
• Maintain a detailed understanding of the affiliate landscape industry trends challenges and driven activity and translate insights into scalable opportunities for clients.

• B.A. or B.S. preferably in Marketing Advertising or a related field.
• 4 years of experience in affiliate marketing partnerships social commerce or performance marketing including experience leading programs across multiple partners clients or categories.
• 2 years of experience managing junior staff.
• Hands-on fluency with CJ or a comparable affiliate platform; you have managed programs directly not just reviewed dashboards.
• Proven track record working with publishers creator platforms influencer networks or commerce partners including commission strategy development and commercial negotiations.
• Strong understanding of affiliate economics including GMV ROAS AOV CAC commission cost and contribution margin with the financial acumen to manage budgets forecasts and reconciliations.
• Ability to translate data into clear well-articulated and actionable insights.
• Strong written and verbal communication skills with the ability to present to clients and maintain client correspondence and internal documentation.
• Serves as a resource to others in the resolution of complex problems and issues.
• Diligent with a proven ability to thrive in a fast-paced environment.
• Ability to manage projects resources stakeholders and participants effectively.
• Ability to orient train assign and review the work of junior team members.
• Acts as a resource to others in the resolution of complex problems and issues.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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