Associate Director, Business Development
New York City, NY - USA
Job Summary
Publicis Groupe is a global leader in communication and is positioned at every step of the value chain from consulting to execution combining marketing transformation and digital business transformation. Through a unified and fluid organization Publicis Groupe partners with its clients across communication media data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries Publicis Groupe employs around 103000 professionals.
Publicis Groupe empowers clients with the highest fidelity audience and analytics capabilities that predict power and prove business outcomes.
With our investments in Epsilon Sapient Marceland nowCoreAIwe power creative and media personalization at scale for our Groupe Solutions team isan accelerant at the center of the Groupe. Made up of audience strategists data scientists and analytics practitionerswepartner with Groupe leaders to win orretainstrategic accountswith industry-leadingdata tech audienceand analytics solutions.
What isCoreAI
CoreAIis Publicis Groupes long-term strategic initiative to develop an AI-powered data and intelligence layer across the Groupe bringing together all our data and platforms under one single Groupe Solutions teamis responsible forbringing this to life toenhance our agency talent with the highest fidelity data and best applications to power personalization and brand growth.
TheAssociateDirectorBusiness Developmentwill partner across theGroupewhen our team plays an integral role in a new business opportunity helping to build the data tech audience and analytics narrativewhich could be inclusive ofpresentingCoreAIto ideal candidatewill:
Assistin overseeingthe efforts toacquirenew clients growing revenue for the Groupe at large andretainstrategic accounts
Create the initial responses to client inquiries pertaining to data audience and analytics or CoreAI including Requests for Information (RFI) and Requests for Proposals (RFPs) capabilities presentations working sessions client briefs and final proposal documents
Supportthe development design andpresentation of all client pitch presentations
Thoughtfully manage all pitch activities (including global and local): responsible from receipt of request through final submission / presentations
Collaborate closely with Groupe Solutions Audience Data Platform and Marketing capabilities to craft pitch strategy and narrative
Partner with cross-functional teams building trusted relationships across the Agency Leads Groupe capabilities Sapient Epsilon etc.
The ideal candidate should understand strategymediaand technology and have direct experience with business development product marketing agency service frameworksand organizational design.
BA/BS in BusinessMarketing or Strategy-related discipline
5-9 years of relevant experience with marketing and media agencies or adjacent capabilities such as ad- and mar-tech firms consultancies or client-side marketing organizations
Demonstrated skills in slide design analysis writing communication and cross-functional collaboration
Strong understanding of the marketing and media industry pipeline management and client acquisition
Strategic thinker and content creator crafting a storyline that compels the client prospect to partner with the Groupe or retain a strategic account
Illustrate the ability to prioritize and resolve complex problems and escalate to senior leadership team as necessary
Have proficiency in communicating clearly and concisely keeping audience in mind
Possess exceptional attention to detail with the ability to craft concise briefs for senior executives and clients
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
#LI-RM3
Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more