Associate Director, Brand PR

The Associate Director of Brand Public Relations is a strategic leader responsible for shaping elevating and protecting the reputation of Kraft Heinzs North American brands while driving breakthrough earned visibility that builds cultural relevance and business growth. This role sits at the intersection of brand storytelling earned media strategy and integrated communities partnering closely with brand marketing creative and agency teams to deliver best-in-class communications.

This individual is an externally oriented communicator with strong executive presence sharp storytelling instincts and the ability to operate with speed ownership and influence in a complex fast-moving environment.

Role Responsibilities

• Advance Kraft Heinzs North American brand PR and communications strategy ensuring alignment to business priorities brand growth objectives and long-term equity building

• Spearhead earned media efforts for North American brands partnering closely with marketing creative legal and agency teams to design and execute high-impact communications campaigns that drive awareness cultural relevance brand affinity and measurable business outcomes including consideration and purchase intent

• Serve as an internal culture intelligence function identifying and shaping culturally relevant narratives that connect brand purpose to consumer moments

• Act as a strategic advisor and thought partner to brand marketing and executive leadership teams shaping early-stage thinking on brand decisions communications implications and reputational impact

• Provide proactive counsel on cultural risk opportunity spaces and reputational implications of brand product and marketing decisions

• Build and maintain strong relationships with agenda-setting media to ensure consistent brand presence in relevant conversations

• Manage external PR agencies setting clear strategy expectations and performance metrics

• Ensure that all communications and activity reflect the Companys core values and advance Kraft Heinzs business strategy

• Operate as a key connector across the organization ensuring brand PR is embedded early in planning cycles and fully integrated across marketing and creative functions

Personal Skills

• Ability to quickly assess complex situations and make sound decisions
• Strong instinct for what is and isnt a story with a clear understanding of reputational risk vs. opportunity
• Comfort making decisions with incomplete information
• Confident credible advisor to senior leaders; able to challenge constructively and influence decisions
• Naturally curious with a sharp editorial mindset
• Deep interest in culture media and how attention shifts
• Strong understanding of how earned media influences the information large language models learn from and surface in responses

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.

Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:

• Physical - Medical Prescription Drug Dental Vision Screenings/Assessments

• Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training

• Emotional Employee Assistance Program Wellbeing Programs Family Support Programs

• Financial 401kLife Accidental Death & Dismemberment Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.