Associate Director, Brand Marketing

The Associate Director Brand Marketing will be the one of the primary marketing leads for TrenibotE owning the brand from launch readiness and market introduction through post-launch day-to-day management and ongoing growth. This role will translate brand strategy into practical high-impact execution with a strong focus on field activation close partnership with sales leadership and field teams and the continuous development and optimization of customer-facing assets. The Associate Director will connect customer and field insights to brand decisions ensure teams are equipped to execute effectively and adapt plans and materials based on market response and performance. 

Key Responsibilities: 

• Own the end-to-end brand plan for TrenibotE from launch strategy and readiness through post-launch optimization lifecycle planning and day-to-day brand management. 
• Translate brand strategy into clear execution priorities field-facing plans and practical guidance that enable consistent high-quality customer engagement. 
• Partner closely with sales leadership sales training and field teams to prepare for launch gather real-time market feedback identify execution barriers and refine tactics. 
• Maintain a strong in-field presence through field rides regional and national sales meetings customer engagements and regular collaboration with field teams to understand customer needs and improve execution. 
• Provide ongoing direction tools and coaching resources to help field teams confidently communicate the brand value proposition and execute against brand priorities. 
• Lead the development approval deployment and ongoing refresh of post-launch promotional assets sales tools campaigns educational resources and customer experiences for healthcare professionals and consumers. 
• Use field insights customer feedback market research competitive intelligence and performance data to optimize messaging assets channels and tactical plans after launch. 
• Collaborate cross-functionally with Sales Medical Regulatory Legal Consumer Digital Analytics and Operations to ensure launch readiness and disciplined post-launch execution. 
• Manage agency partners budgets timelines and production workflows to deliver high-quality assets and programs with speed accuracy and operational excellence. 
• Establish and monitor launch and post-launch performance measures communicate progress and risks and recommend course corrections to achieve brand objectives.
• Represent the brand in planning forecasting business reviews and lifecycle discussions ensuring alignment between strategic priorities and field execution. 
• Build productive relationships with key opinion leaders customers advocacy partners and external experts to support adoption and inform continued brand development. 

Qualifications :

• Bachelors degree in Marketing Business or a related field; MBA preferred. 
• 8 years of experience in pharmaceutical medical aesthetics or healthcare marketing including meaningful product launch and post-launch brand management experience. 
• Demonstrated ability to own a brand strategy while driving disciplined high-quality tactical execution. 
• Strong experience partnering with sales leadership and field teams translating strategy into actionable guidance and incorporating field insights into brand decisions. 
• Proven success developing and optimizing promotional assets sales tools campaigns and educational resources in a regulated environment. 
• Ability to lead cross-functional teams agencies and complex workstreams with clear priorities accountability and timely decision-making. 
• Deep understanding of facial aesthetics market dynamics customer needs and journeys competitive trends and the regulatory landscape. 
• Strong communication presentation analytical and stakeholder-management skills. 
• Ability to travel up to 2530% including regular time in the field with sales teams and customers. 

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future. 
• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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Work :

No

Employment Type :

Full-time