Associate Director, BI&A HCP Media(Fully Remote)
Indianapolis, IN - USA
Job Summary
The Associate Director Business Insights & Analytics (BI&A) HCP Media will partner across teams to evolve best-in-class analytical approaches and measurement practices for digital and direct Healthcare Professional (HCP) Media.
This individual will collaborate closely with HCP Media Omnichannel Marketing Business Insights & Analytics Technology Media Agency teams and other cross-functional partners. The Associate Director will serve as a player-coach developing enterprise-wide analytical approaches while helping others adopt and effectively deliver these capabilities.
The ideal candidate brings experience with HCP media and thrives in a constantly evolving data-driven environment. This individual should have a demonstrated track record of using analytics to influence key business decisions while working with a diverse group of technical and non-technical stakeholders.
This position reports to the Senior Director BI&A Media Product.
- Develop a strong understanding of current HCP media execution and performance brand and business unit strategies media objectives and available data sources.
- Identify and prioritize opportunities to enhance existing analytical solutions or develop new approaches that improve media efficiency effectiveness and measurement.
- Collaborate with BI&A expertise and delivery teams including U.S.- and India-based teams throughout analytical discovery and development.
- Identify opportunities to standardize analytical approaches methodologies and best practices across the organization.
- Ensure analytical methodologies and code are clearly documented to increase scalability reusability and efficiency.
- Identify and prioritize capability investments and data requirements needed to support BI&A and U.S. media objectives.
- Develop and maintain collaborative relationships with a broad range of stakeholders and cross-functional partners.
- Ensure business decisions are supported by strong analytical evidence and objective data-driven insights.
- Effectively challenge and influence stakeholders ranging from individual contributors through senior leadership.
- Coordinate learning and knowledge-sharing across BI&A teams and cross-functional partners.
- Ensure analytical insights and best practices are shared and applied across brands.
- Ensure compliance with privacy requirements and contractual obligations related to the use of data.
- Support additional strategic initiatives and special projects as needed.
- Bachelors degree in Business Administration Finance Statistics Computer Science Business Analytics Economics Marketing Mathematics or a related field; equivalent relevant professional experience may also be considered.
- Minimum of 5 years of relevant industry experience.
- Must be legally authorized to work in the United States without current or future employment visa sponsorship.
- Direct experience analyzing digital and/or direct media performance.
- Experience with HCP Media HCP Marketing and/or Omnichannel strategies.
- Knowledge of R SQL SSIS or another statistical/programming language.
- Strong Excel modeling capabilities.
- Experience working with first- and third-party data sources including:
- CRM data
- SOA data
- DMP platforms
- DSP platforms
- Google Analytics
- Log files
- Experience with Tableau or other data visualization platforms.
- Proficiency with Microsoft Excel Word and PowerPoint.
- Experience applying statistical modeling techniques.
- Experience working with prescription claims data.
- Strong analytical capabilities combined with business acumen and strategic thinking.
- Ability to operate effectively in an ambiguous and rapidly changing environment.
- Strong ability to simplify complex information communicate findings clearly and educate others.
- Demonstrated success influencing without direct authority including interactions with senior leadership.
- Proven success delivering complex cross-functional projects.
- Excellent written and verbal communication interpersonal organizational and prioritization skills.
- Strong attention to detail.
- Highly collaborative approach and ability to work effectively across diverse teams.
- High level of motivation with a demonstrated ability to develop creative solutions to challenging business problems.
- Location: Indianapolis IN
- Work Arrangement: Indianapolis-based; remote candidates may be considered.
- Travel: Less than 10%.
Required Experience:
Director
About Company
Nesco Resource is a trusted staffing and employment agency delivering staffing services and recruitment solutions for employers and job seekers nationwide.