Associate Director, Analytics

Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.

What does Zenith Analytics do

Working closely with both the Business Planning and Activation teams Analytics designs the data strategy to tie our clients marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing helping them understand if theyre talking to the people they want and if theyre doing it the right way.

What does a successful Associate Director look like

We dont all look the same and we dont expect you to either. But successful members of our team generally have a passion for emerging tech and media bring a data-driven approach to decision-making have a fresh perspective and share it in a positive way dont shy away from a challenge and are always hungry to learn more.

We look for prior experience in media analytics especially digital media. You should already be used to representing your team to external clients since Associate Directors are often the face of our Analytics team. We hope youre a numbers whiz and know how to bring data to life through a compelling story. Were also hoping you have at least six years of prior professional experience with at least three years worth of experience managing junior-level staff members.

What does an Associate Director do day-to-day

The Associate Director plays a pivotal role in our organization. They are the primary contact to internal and many external teams and also provide guidance to our Managers and Senior Analysts. As such Associate Directors are mentors project managers and thought leaders all at the same time. This position will play a critical role in helping to demonstrate the effectiveness of media performance via analytical methods from measurement strategy to data collection to analyses to actionable recommendations & optimizations.

• Work closely with the VP and SVP Analytics to formulate a vision for the account and then execute on that vision with their Manager and Senior Analysts
• Provide oversight and guidance to Manager and Senior Analyst. Oversee team assignments and load balancing.
• Responsible for project roadmaps pacing towards milestones and overall success.
• Owns the learning agenda measurement plan and all reporting deliverables for assigned line of business
• Proactively identify research and help implement innovative solutions
• Works in close collaboration and leads communications with internal and external stakeholders such as Strategy Investment Operations Data Governance Engineering clients and vendor partners with the ability to adapt to varying audiences

• 5-7 years of experience working in an Analytics capacity
• 3 years in a managerial or supervisory role
• Bachelors degree. Degree in a related field is a plus (i.e. STEM Economics Marketing/Advertising etc.).
• Agency experience is a must as is knowledge of Marketing/Advertising industries
• Comfort in working in highly ambiguous rapidly evolving environments
• Develop strong collaborative relationship with media team members and partners earning credibility to drive results as a respected advisor
• World-class customer service skills. Ability to service clients partners and internal stakeholders by understanding their needs translating those needs into creative solutions and delivering on those solutions with diligence and a sense of urgency
• Strong communication skills with the ability to communicate complex ideas to both external and internal clients
• Demonstrated strong project management skills
• A strong natural curiosity for analytical problems and data challenges and the willingness to understand the role of data from strategy to execution to optimization
• Proven skills in analytical and strategic thinking project management presenting and communication
• Thought leadership on all aspects of offline and digital advertising media strategy and media measurement
• Ability to develop and execute on Analytics frameworks such as learning agendas measurement plans test & learn roadmaps and ability to steer complex analytics projects
• Ability to act in a consultative role evaluating and providing an informed point-of-view on new KPIs data sets and measurement partners
• Strong understanding of traditional and digital advertising strategy and measurement
• Experience with digital media and analytics tools (Ad Servers Measurement Vendors BI Software)
• Understanding of a broad range of online advertising media channels such as Search Display Banners Contextual and Social as well as subject matter expertise in at least one of these areas
• Extensive experience in pulling and aggregating campaign reporting data including: Google Analytics/Adobe Analytics CM360 DV360 GA4 Social (in-platform for partners like Facebook Pinterest Twitter etc) Search Ads Google Ads site-served data
• Experience with ad verification tools such as IAS & Moat
• Extensive experience with digital media metrics (Impressions Clicks CTR CPM etc.).
• Strong analytical skills are required including the ability to analyze raw data draw conclusions and summarize actionable recommendations and their forecasted outcomes/implications
• Ability to structure and manipulate large data sets to answer business questions
• Experience with querying relational databases with programs like SQL or proven aptitude to learn quickly
• Advanced Excel skills (ability to work with macros advanced formulas pivot tables) and experience working with large data sets
• Use statistical analyses to determine digital performance relative to benchmarks testing results and audience insights
• Strong proficiency in Microsoft Office software such as Word Excel and PowerPoint including advanced Excel skills (ability to work with macros advanced formulas pivot tables)
  
  

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.