Assoc. Dir., Marketing CommsChannels

Job Description

The Content Accelerator is within the Human Health Organization. The overall organization mission of the Content Accelerator is to accelerate our commercial transformation with a focus on modernizing content creation for our launches to enable a competitive advantage across global markets. We strive to drive innovation growth and productivity enabled by emerging technology and data. Our role is to work with colleagues across the world with the goal of doubling the speed impact and efficiency of our customer engagement over the next three years.

This role in Global Content Marketing will be focused on supporting launch brands. Day-to-day responsibilities focus on brand building creative development communication strategies and leading the development of core content (promotional and medical ed) for HCPs and HCCs aligned with the commercial strategy and desired customer experience for key global brands.

Additional key responsibilities will include:

• Strategic partner and Content Expert to Global Brand Team ensuring strategy realization during launch lifecycle

• Leads core content creative execution efforts from briefing creation (Workfront) content development and management (tools/technology enhancements) Medical Legal Review (PRT) and compliant content accessibility & storage (DAM)

• Embraces and implements technology advances to drive further content creation efficiency

• Co-manage and provide oversight in day-to-day agency relationships specific to core content creation (timelines consolidated direction scope support)

• Partner with CA Agency Team for AOR escalations

• Consultative partner to development of Branding & Campaign Implementation Guidance ensuring brand consistency and standardization (supporting scalability)

• Collaborates to ensure ELMs/HHI have access to globally-developed core strategic content tools and technology for seamless re-use; executes governance plans

• Identifies and creates content to support Global Congress efforts for launch lifecycle sharing recommendations with GHQ marketing stakeholders

• Manages content lifecycle during launch/post-launch period (global content renewals updates retirement)

• Model the Content Accelerator vision through rapid adoption of AI enhancements

• Consultant to Global Brand and Content Accelerator Teams providing input guidance updates and validation to operating model principles and structure

The candidate will ensure all activities are in full compliance with appropriate regulations and company policies.

Position Qualifications:

Education Minimum Requirement: Bachelors Degree required. Advanced degree preferred.

Required Experience and Skills:

• Demonstrated experience in digital marketing execution digital media planning and customer analytics

• Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions

• Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions

• Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development

• Ability to translate complex scientific principles into simple and impactful consumer communications

• Strong knowledge of marketing principles such as L3 Next

• Prior success leading cross-functional teams

• Agency/vendor management experience

• Strong project management and interpersonal skills

Preferred Experience and Skills:

• Therapeutic knowledge of pharma vaccines or other therapeutic areas that require complex scientific understanding

• Product/New Indication/Market event launch experience

• Experience and demonstrated leadership working with key marketing stakeholders and country contacts

• Experience with Veeva Promomats

• Creative thinking / problem-solving skills / story-telling expertise

• Ability to communicate proactively and effectively

• Self-motivated; hands-on approach to work

• Practical knowledge of agile methodology and frameworks with experience working in global cross-functional teams

• Strong strategic thinking

• Experience using analytics to measure and optimize digital initiatives/campaigns

Required Skills:

Preferred Skills:

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The salary range for this role is

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employees position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills geographic location government requirements and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive if applicable.

We offer a comprehensive package of benefits. Available benefits include medical dental vision healthcare and other insurance benefits (for employee and family) retirement benefits including 401(k) paid holidays vacation and compassionate and sick days. More information about benefits is available at can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only:We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only:We will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance

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