Assistant Professor Advertising

The Zimmerman School of Advertising & Mass Communications at the University of South Florida invites applications for two (2) tenure-track Assistant Professors in Advertising nine-month full-time positions with a start date of August 7 2027. Salary is negotiable.

We seek an outstanding scholar and instructor with a distinctive and innovative research agenda in advertising and teaching specialization in one or more of the following areas: advertising analytics interactive advertising advertising planning and management or data-driven content creation. Experience with quantitative research methods emerging technologies (e.g. artificial intelligence social media targeting and social listening tools such as Brandwatch) or relevant professional or industry experience is a plus. The ideal candidate will have an established record of or strong potential for securing external research funding and will help build the research culture of The Zimmerman School whether through their own research activity or by drawing on industry experience to strengthen the Schools professional connections.

The Zimmerman School located in Floridas #1 media market offers students transformational learning experiences in media and communication through distinctive curricula and hands-on training with award-winning scholars and in the dynamic Tampa Bay region the Zimmerman School benefits from strong connections across a range of industries including sports and entertainment health care tourism and hospitality technology and nonprofit and community organizations. These connections provide opportunities not only for student internships client-based projects and professional networking but also for faculty to develop industry partnerships pursue applied research and creative projects engage community partners and bring current professional perspectives into the classroom.

Students train in a state-of-the-art virtual production studio produce award-winning broadcast news shows that air on the local PBS affiliate direct a student-run advertising and public relations agency that represents local and global clients partner with local and national organizations to advance community initiatives travel abroad to gain international experience through classes and internships and train to become certified drone pilots. Our graduate students conduct research and develop professional projects to enhance expertise in their fields and prepare for continued graduate study and success in professional practice.

Minimum qualifications: A Ph.D. or equivalent terminal degree in a relevant field from an accredited institution is required. ABD candidates will be considered if the degree is completed before the August 7 2027 start date. Candidates must have a record of research in advertising (and/or a closely related discipline). Candidates must have prior teaching experience in advertising (and/or a closely related field). Candidates should be qualified to teach in the undergraduate Integrated Public Relations and Advertising (IPRA) program and in the graduate program in Advertising (M.S.).Candidates must also meet university criteria for appointment at the rank of Assistant Professor.

Preferred Qualifications: Relevant professional experience and work with advertising analytics social media data-driven content creation or emerging technologies (e.g. social listening tools such as Brandwatch artificial intelligence etc.).Relevant advertising industry experience (e.g. agency in-house consulting or freelance work in areas such as advertising strategy creative development branding campaign development media or client services).

When applying please submit the following:

• Cover letter
• CV
• Research Statement
• Teaching Philosophy
• Provide names and contact information for three (3) professional references

The positions are open until filled and a review of applications begins on October 16 2026.

Questions may be directed to Search Committee Chair Christine McCarty at.

Conclusion of this search is subject to final budget approval. According to Florida Law applications and meetings regarding them are open to the public. USF is an Equal Opportunity/Equal Access institution. For disability accommodations contact Gina Lombardo at a minimum of five working days in advance.

The University of South Florida is a top-ranked research university serving approximately 50000 students from across the globe at campuses in Tampa St. Petersburg and USF 2025 U.S. News & World Report recognized USF with its highest overall ranking in university history as a top 50 public university for the seventh consecutive year and as one of the top 15 best values among all public universities in the nation. U.S. News also ranks the USF Health Morsani College of Medicine in the highest tier placing it as one of the top 16 medical schools in the nation and inside the top 10 among public universities. USF is a member of the Association of American Universities (AAU) a group that includes only the top 3% of universities in the U.S. With an all-time high of $750 million in research funding in 2025 and as a top 20 public university for producing U.S. patents USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of nearly $10 billion for the state of Florida. USFs Division I athletics teams compete in the American Conference. Learn more at .