Assistant Media Planner, Digital

Horizon Media founded in 1989 by Bill Koenigsberg is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers Horizon is known for its highly personal approach to client service.Renowned for its incredible culture Horizon is consistently named to all the prestigious annual Best Places to Work lists published by FortuneAdAge Crains New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon we understand the value that different perspectives can bring to our clients and culture so we strive for an environment where our employees feel welcomedsafeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture and experience together.

Our simple recipe for success We hire talented people (thinkers doers dreamers makers) challenge them and give them every opportunity to grow.

Job Summary

The Assistant Digital Media Planner is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness exhibit accountability and understand their role well enough to work independently anddemonstrateinitiative. The Assistant Media Planner Digital is expected to be an active participant in meetings and day-to-day interactions with an increasing level of contribution as the experience builds.

This individual is expected to contributeinthe planningimplementingandmaintainingof digital media campaigns. As an entry level position the Assistant Media Planner Digital positionrepresentsthe start of a media career and is highly supported by the team.

Main Duties and Responsibilities

• 30%- Collaborates with Media Planners Sr. Planners and Supervisors for strategy and plan development in areas such as:

• Learns and employs Horizons suite of planningevaluationand buying tools (i.e.NielsenComscore eMarketer and Forrester) for application/analysis into competitive landscape target digital consumption support plandevelopmentandreporting

• Participates in team brainstorms to kick off plan and consideration setdevelopment

• Provides critical thinking and analysis to draw conclusions and construe actionableimplications

• Monitor trends toolsopportunitiesand applications in paid social media environments and appropriately apply thatknowledge

• Responsible for compiling updates on partner capabilities and offerings through vendor contact and Subject Matter Expert contact anddisseminatingto the rest ofintegratedplanning team.

• Meets with subject matter experts at frequency and consistency set by Integrated Associate Media Director and respective Subject Matter Expert for educational and continuedadvancement

• Learns how to create and present media specific documents such as RFPs media plansobjectivesand strategies decks and other relatedfunctions

• Supports team in media plan development stage to collect RFP responses from partners/ sitesassistin analyzing proposals and partnernegotiations

• 15%- Responsible for campaign execution

• Traffic plan assets such as creative and required trackingtags

• Help to set up 3rd party ad server/trackersystem:follows through to ensure sites are enabled functioning properly and all materials are received from creative agency

• Executes Quality Assurance (QA) of tracking functionality and creative units toidentifyand solve anyissues

• Creates campaign post launch information such as screenshotslinksand placement information todemonstrateproof of placement forclients

• 30%- Responsible for campaign management

• Enters and manages plans in billing system (SBMS) tracks insertion orders creative specifications development and handles Traffic sheets/creative assignment asnecessary

• Generate insertion orders within internal systems tool to reserve advertising space andis responsible foraccuracy of plan details and confirmation of delivery ensuring properprotocol

• Maintain plan records insertion orders contact lists specdocumentsand TI sheets etc.

• Assistin managing andoptimizingself-service paid social activation across FacebookTwitterand other relevant socialenvironments

• Assistsin management day-to-day communication with key partners: Vendors Partner Agencies and Creative media and socialclients

• 25%- Responsible for reporting on campaign performance

• Builds campaign performance reporting inclusive of aggregating information from third party servers and site directreporting

• Creates and evaluates campaign effectiveness via reporting (predetermined cadences) and post campaignanalysis

• Assistsin monitoring and reporting weekly on paid social performance providing an active voice communicating optimization opportunities andchallenges

Supervisory Responsibilities

N/A

Knowledge and Skills Required

• BA/BSrequired

• Strong writingpresentationand analytical thinking skills

• Able to work independently and have excellent time managementskills

• Detail-oriented with strong attention tofollow-through

• Nimble and flexible to succeed in a fast-paced environment and handle ad hocrequests

• Strong teamplayer

• Interest and familiarity through use of digital media

• Experience w/ excel helpful but not

Certificateslicensesand registrations

N/A

Physical Activity and Work Environment

N/A

The statementshereinare intended to describe the general nature and level of work being performed byemployees andare not to be construed as an exhaustive list of responsibilities duties and skillsrequired ofpersonnel so classified. Furthermore they do notestablisha contract for employment and are subject to change at the discretion of the employer.