Art DirectorProducer (Social Media)

Were looking for an experienced Art Director / Producer Social Media who lives and breathes social media and understands what makes creative stand out in the feed.

This is a hybrid creative and production role for someone who can develop original social concepts identify strong creative hooks and bring those ideas to life through hands on content production. The right person is equally comfortable pitching a smart TikTok or Instagram concept building the visual approach directing a shoot and picking up an iPhone or camera to capture the content themselves.

This person will work closely with a clients in house agency social media team to develop social first creative for a major consumer brand. They should have a strong point of view on what works in social today understand how brands can participate in culture without feeling forced and know how to turn audience behavior trends and platform conventions into distinctive creative ideas.

Were looking for someone beyond straightforward content execution. Strong candidates will demonstrate original thinking memorable creative hooks visual storytelling and the ability to take an idea from concept through final content.

This is a full time role located at a client site in Atlanta GA. A hybrid working model is acceptable.

This role is located at a client site in Atlanta GA. A hybrid working model is acceptable.

Competencies Years of experience Proficiency level
Social Creative Concepting 5 Expert
Art Direction 5 Expert
Social Content Production 5 Expert
Tik Tok Instagram Short Form Video 5 Expert
Hands on photo & video capture 5 Very Good
Creative Collaboration and Brief Response 5 Expert
Minimum Education Required: Bachelors Degree

Other Information:
CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors not limited to skill set level experience relevant training and licensure and certifications. To support the ability to reward for merit based performance CGI typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this role in the U.S. is $79600.00 $159300.00.
CGIs benefits are offered to eligible professionals on their first day of employment to include:
. Competitive compensation
. Comprehensive insurance options
. Matching contributions through the 401(k) plan and the share purchase plan
. Paid time off for vacation holidays and sick time
. Paid parental leave
. Learning opportunities and tuition assistance
. Wellness and Well-being programs

Social Creative Concepting
. Develop original social first creative concepts hooks content series and visual approaches for TikTok Instagram YouTube and other relevant social platforms.
. Translate briefs audience insights cultural moments and business objectives into ideas that are distinctive engaging and built specifically for social.
. Bring a strong creative point of view to briefs rather than simply executing against predetermined concepts.
. Develop strong opening hooks and visual concepts designed to capture attention quickly and encourage viewers to watch engage comment or share.
. Identify opportunities to use trends creator behaviors platform conventions memes formats and cultural moments in ways that feel natural and appropriate for the brand.
. Present and articulate creative concepts clearly to creative partners marketers channel teams and stakeholders.
Art Direction & Visual Storytelling
. Define the visual approach for social content including composition pacing framing shot style talent direction locations props wardrobe graphics and overall look and feel.
. Create social content that feels native to the platform while maintaining a strong and recognizable brand identity.
. Develop visual treatments references storyboards shot lists and other creative materials needed to bring ideas to life.
. Direct talent and other production partners during shoots while maintaining an agile social first production style.
. Understand when content should feel highly polished and when a more immediate creator led or lo fi approach will perform better.
Hands On Social Production
. Plan and execute social first photo and video shoots from concept through capture.
. Personally shoot high quality social content using iPhones cameras and other lightweight production tools as appropriate to the idea.
. Produce short form video and photography optimized for TikTok Instagram Reels Stories YouTube Shorts and other social formats.
. Move comfortably between planned productions and fast turn social content that needs to be conceived and created quickly.
. Manage production details including locations props talent schedules shot lists and other shoot requirements.
. Capture multiple creative variations and executions that allow the team to test different hooks openings visual approaches and formats.
Editing & Content Development
. Edit or closely shape short form social content from raw footage through final execution.
. Make strong creative decisions around pacing cuts music sound text overlays captions graphics and platform specific conventions.
. Develop multiple versions or iterations of content based on platform needs audience response creative feedback and performance learnings.
. Ensure final assets are polished brand right technically accurate and ready for publishing.
Collaboration
. Work closely with the clients in house agency social media team including copywriters designers strategists channel owners marketers and other creative partners.
. Collaborate with copywriters to develop strong social concepts where the visual idea and verbal hook work together.
. Incorporate creative feedback performance learnings legal requirements and brand standards without losing the strength of the original idea.
. Manage multiple assignments at once while maintaining creative quality and meeting production timelines.
. Stay highly engaged with social platforms emerging creators visual trends content formats and changing audience behaviors.

. 5 years of experience in art direction social content creation creative production or a related creative role with significant experience developing work specifically for social media.
. Experience creating social content for consumer facing brands and/or retail organizations is required.
. A strong portfolio demonstrating original social concepts creative hooks visual storytelling and hands on content production.
. Demonstrated ability to originate creative ideas not just execute against existing concepts or briefs.
. Strong understanding of what makes an effective social hook including the ability to develop compelling openings visual devices storytelling structures and creative concepts designed to capture attention quickly.
. Hands on experience shooting social content with an iPhone as well as professional or prosumer photo and video equipment.
. Strong working knowledge of TikTok Instagram YouTube and emerging social platforms including their formats creative conventions audience behaviors visual language and trends.
. Experience art directing and producing short form video and photography from concept through final delivery.
. Strong visual eye with demonstrated skills in composition framing lighting movement pacing and social first storytelling.
. Experience with short form video editing and a strong understanding of music sound captions graphic overlays pacing and platform native editing conventions.
. Ability to move quickly from idea to execution and work effectively in a fast paced iterative social environment.
. Strong cultural awareness and judgment with the ability to determine which trends conversations and creative behaviors are appropriate for a brand to participate in.
. Strong communication presentation collaboration organization and follow through skills.
. Experience working within an advertising agency in house agency social agency content studio or similarly fast paced creative environment is a plus.


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• Social media marketing
• Social media monitoring
• Video Communications

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