Apple TV Brand Social & Creative Editorial Lead

As a part of the broader Apple TV Marketing Organization our teams purpose is to build bignword of mouth conversation fandoms and love for our brand titles sports and role will drive the editorial voice and creative behind the owned Apple TV social a social Editor in Chief for @appletv across platforms this leader will define the brandsnpoint of view on the internet shaping culture by commanding a social presence that drivesnconversation at scale. This role is responsible for building cross functional social-firstncampaigns to build massive conversation and word of mouth for Apple TV.n

You are an extraordinary leader who is deeply plugged into the internet popular culture and thenever-shifting landscape of social platforms. You have a sharp editorial instinct a creative visionnthat spans brand storytelling title campaigns and live sports programming and thenorganizational authority to make bold calls quickly. You lead a social agency partnership andnhold them to the highest standard of innovation and execution. You build fandoms. Youngenerate word of mouth at scale all with the taste rigor and the intentionality that a senior member of the Apple TV Social Marketing team you operate at the intersection ofnbrand content and culture partnering with internal teams and external creative partners tonensure @appletv is the most compelling talked-about brands online.

Own the editorial identity of Apple TV defining the brands social voice creative standards and content philosophy across all owned social channels in highly-matrixed collaboration with creative teamsnSet and evolve the creative direction for the @appletv social ecosystem ensuring the accounts function as evolving editorial platforms to fuel social conversation and fandomsnEstablish and maintain the brands point of view across entertainment pop culture and sports conversations knowing when and how to show up meaningfully and differently to break through and capture attention for Apple TVnChampion a social-first creative mindset across the broader marketing organization educating inspiring and elevating how teams think about collaborative worknnLead holistic social campaign development across Apple TV developing audience-first campaign frameworks that drive fandoms conversation and business resultsnDevelop concept and lead content capture initiatives that generate significant word of mouth and cultural momentumnDefine and drive innovation in social creative: formats platform mechanics editorial series talent integrations IRL extensions and activations and real-time opportunitiesnOwn the full content ecosystem for @appletv from evergreen brand storytelling to title campaign beats to live sports moments ensuring coherence and intentionality at every touchpointnnLead and manage the social agency relationship setting the vision inspiring ambition holding the creative bar high and driving accountability for innovative business-driving outputnPartner closely with internal creative teams title marketing leads sports marketing and international teams to ensure social strategy is deeply integrated and informednServe as a senior social voice in cross-functional title teams media and brand planning processes bringing a sharp informed social perspective to upstream creative decisionsnnDrive and define KPIs and success metrics for @appletv social channels accountable for a clear framework that connects social output to business goalsnUse social analytics cultural listening and platform data to continuously iterate on creative strategy presenting new learnings and points of view proactively Monitor platform evolution competitor activity and cultural shifts bringing recommendations and a perspective on optimization before being askednBuild and present regular insights and performance narratives to senior leadership framing social impact in terms of brand health audience growth and business contributionnnModel a team-first yes and... culture fostering creative ambition psychological safety and collective accountabilitynMentor and elevate peers and junior colleagues sharing expertise generously and holding a high bar for contributionnPartner with Apples central Marketing and Communications teams to ensure alignment with company-wide values brand standards and policiesnOperate independently with exceptional judgment making effective decisions quickly in ambiguous situations and bringing relevant stakeholders along with clarity and confidencenEmbody Apples values in all work: with taste thoughtfulness and an uncompromising standard of excellence

10 years of experience in social media marketing with a demonstrable track record of building cultural moments and driving massive word of mouth for entertainment sports or highly consumer-centric brandsnDeep subject-matter expertise across social platforms. You know what formats work whats emerging whats dying and you bring a sharp proactive point of view on how to stay aheadnA strong instinctive editorial sensibility. You think like an Editor in Chief you have a clear vision for brand voice content hierarchy and what earns attention in a crowded feednProven experience leading and managing agency teams with the ability to inspire innovation set a high creative bar and redirect work with clarity and convictionnExtensive experience across brand storytelling title campaign social and live event or sports social. You understand that each requires a different posture and you move fluidly between themnStrong command of social analytics and data. You use numbers to sharpen your intuition validate creative bets and tell a compelling story about ROI and business impactnExceptional communicator presenter and creative collaborator. You pitch with conviction and balance humility with your confidence. You read the room expertly and bring senior leaders and external partners along on the journey

You are an idea machine with excellent creative taste and expert-level fluency in social creative. You can brief concept elevate and know when to kill sophisticated understanding of internet culture meme ecosystems and zeitgeist know whats resonant before it peaks and you know how a brand participates authenticallynProven ability to build cross-functional relationships and influence indirectly across a largenmatrixed organizationnExperience collaborating with many high-touch stakeholders with professionalism creativity and discretionnThrives in ambiguity and fast-paced fluid environments with competing demands and high-stakes deadlines