Apple TV and Apple Music Marketing Manager, Germany
Berlin, NH - USA
Job Summary
In this role you will:nn- Define marketing priorities for Apple TV and Apple Music in Germany balancing global strategy with local market nuances for both brand and key content.n- Identify secure and manage a portfolio of local marketing partnerships by building new relationships negotiating terms and ensuring effective day-to-day partnership execution.n- Develop local growth marketing strategy to drive awareness customer acquisition and retention.n- Leverage data and local insights to craft and execute growth-driven marketing programs.n- Plan and execute consumer and partner activations and events tied to key titles and local moments. n- Serve as custodian of the Apple brand ensuring consistent communications which are relevant for local audiences.n- Work cross-functionally across multiple international stakeholders to elevate Apple TV and Apple Music priorities be a spokesperson for local priorities.n- Work closely with our editorial business marketing and PR teams to build locally relevant campaigns around new releases key genres and local moments.n- Remain hands-on with projects from beginning to end.
Deep understanding of the media and entertainment landscape in GermanynProven experience in building and managing successful partner marketing programmes with an established network of market relationships preferrednTrack record in developing and executing high-impact culturally relevant campaigns that resonate with audiencesnStrong analytical and data-driven approach with experience in measuring optimising and reporting on ROI of marketing initiativesnHighly collaborative with experience in working cross-functionally. Is able to navigate complexity and ambiguity to drive measurable results nProactive self-starter with the ability to identify new business opportunities and drive projects through to completion
Demonstrable experience in content entertainment or brand marketing preferably with a focus on subscriptionsnExperience in full 360 marketing initiativesfrom strategy through executionincluding above-the-line and performance/acquisition channelsnSkilled in analysing and communicating results effectively to stakeholders and senior leadershipnExceptional social skills with the ability to build and manage relationships with internal and external stakeholders nOutstanding project management adept at balancing multiple priorities and delivering on deadlines nAbility to work with international peers collaboratively across timezonesnProven ability to partner effectively with talent management teams and agenciesnSkilled in leading agency partnerships to develop and execute effective campaigns ensuring creative excellentnPassion for and understanding of Apples brand products and services - notably Apple TV and Apple Music nProficiency in German and English
Required Experience:
Manager
About Company
Ask Siri to name the most successful company in the world and it might respond: Apple. And it's not just out of familial pride. Apple consistently ranks highly in profit, revenue, market capitalization, and consumer cachet. In 2018, the company became the first reach a trillion dollar ... View more