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Analyst, Omnichannel Media & Consumer Insights
Job Location:
Job Location:
New York City, NY - USA
Yearly Salary:
USD 80000 - 85000
Yearly Salary:
Posted:
29 September 2026 (13 days ago)
Posted:
Application Deadline:
27 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
OVERVIEW
Marc JacobsInternational powered bythe creative genius of Marc Jacobs seeks an Analyst Omnichannel Media & Consumer Insights to join the Marketing Team based in itsNew York City (SoHo) headquarters.
Marc Jacobs is seeking an analytically driven commercially minded Analyst Omnichannel Media & Consumer Insights to support the evolution of our full-funnel marketing and consumer journey strategy. This role sits within the Omnichannel Media & Consumer Journey team and will support both media performance and CRM/customer analytics across the business. The ideal candidate combines strong analytical rigor with curiosity around consumer behavior culture and commerce. They should be equally comfortable diving into dashboards identifying growth opportunities and translating data into actionable business insights. This role will partner closely across Marketing CRM E-commerce Merchandising Retail Finance and external agency teams to help optimize customer acquisition retention media effectiveness and overall business performance.
RESPONSIBILITIES
Media & Performance Analytics
Consumer & CRM Analytics
Business & Commercial Insights
QUALIFICATIONS
ABOUT MARC
Marc Jacobs is a leading force in fashion known for pioneering designs and an irreverent spirit that celebrates the everyday and the extraordinary. The brand continues to make its Marc: staying rebellious unpredictable and original. The core brand pillars are unexpected utilitarian urban unisex and unique. New York City in design and spirit the teams thrive on relentless authenticity a commitment to standing out and inclusivity for all.
Founded on the vision of celebrating uniqueness and being Perfect as You Are Marc Jacobs International is committed to building an equitable and inclusive culture. We value diversity of thought background and experience recognizing these as essential to the spirit of innovation and creativity. We believe that the best candidate may come from a less traditional background or meet the qualifications in different ways.
SALARY & BENEFITS
The compensation for this position ranges from$80000-$85000 annually. The rate of pay offered will be dependent upon candidates relevant skills and experience. Marc Jacobs uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward all levels of expertise performance and tenure.
Marc Jacobs in partnership with LVMH offers a comprehensive and generous employee benefits package featuring medical dental vision insurance short and long-term disability coverage employee discounts a 401k plan with employer match and automatic employee contributions.
ADDITIONAL INFORMATION
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice.
EEO STATEMENT
Marc Jacobs International is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race color sex sexual orientation gender identity gender expression age veteran status national origin religion disability or any other characteristic protected by federal state or local law.
Marc JacobsInternational powered bythe creative genius of Marc Jacobs seeks an Analyst Omnichannel Media & Consumer Insights to join the Marketing Team based in itsNew York City (SoHo) headquarters.
Marc Jacobs is seeking an analytically driven commercially minded Analyst Omnichannel Media & Consumer Insights to support the evolution of our full-funnel marketing and consumer journey strategy. This role sits within the Omnichannel Media & Consumer Journey team and will support both media performance and CRM/customer analytics across the business. The ideal candidate combines strong analytical rigor with curiosity around consumer behavior culture and commerce. They should be equally comfortable diving into dashboards identifying growth opportunities and translating data into actionable business insights. This role will partner closely across Marketing CRM E-commerce Merchandising Retail Finance and external agency teams to help optimize customer acquisition retention media effectiveness and overall business performance.
RESPONSIBILITIES
Media & Performance Analytics
- Support full-funnel media reporting and analytics across awareness consideration conversion and retention channels
- Analyze paid media performance across digital platforms including Meta Google TikTok YouTube affiliate display and emerging channels
- Develop reporting frameworks that connect media investment to business outcomes including traffic conversion revenue CAC ROAS and customer quality
- Track and analyze media effectiveness by audience creative product category and campaign
- Partner with agency teams to monitor pacing performance trends and optimization opportunities
- Build recurring dashboards and executive summaries for leadership teams
Consumer & CRM Analytics
- Support CRM analytics and customer segmentation initiatives in partnership with the CRM lead
- Analyze customer lifecycle behavior including acquisition retention repeat purchase churn and loyalty trends
- Evaluate customer LTV purchase frequency cohort performance and audience health
- Help identify opportunities for personalization retention growth and customer re-engagement
- Analyze email performance and promotional effectiveness across campaigns and seasonal activations
- Support testing frameworks across messaging targeting cadence and consumer journey optimization
Business & Commercial Insights
- Connect marketing and consumer data to broader business performance and sales outcomes
- Identify actionable insights across customer behavior merchandising trends traffic patterns and conversion dynamics
- Support forecasting scenario modeling and growth opportunity analysis
- Monitor competitive landscape industry benchmarks and evolving consumer trends
- Help build a more connected view of the omnichannel customer journey across retail e-commerce media and CRM touchpoints
QUALIFICATIONS
- 25 years of experience in marketing analytics performance marketing CRM analytics business intelligence or consumer insights
- Strong analytical and quantitative skills with ability to synthesize complex data into clear recommendations
- Experience working with media analytics attribution customer data and reporting platforms
- Familiarity with KPIs including CAC LTV ROAS conversion rate retention AOV and customer cohorts
- Advanced Excel and strong proficiency in reporting and visualization tools such as Tableau Looker Power BI or similar
- Experience with GA4 and digital media platforms preferred
- Highly organized with strong attention to detail and ability to manage multiple workstreams
- Naturally curious about consumer behavior culture retail and luxury/fashion trends
- Strong communication skills with the ability to present insights clearly to both analytical and non-analytical partners
ABOUT MARC
Marc Jacobs is a leading force in fashion known for pioneering designs and an irreverent spirit that celebrates the everyday and the extraordinary. The brand continues to make its Marc: staying rebellious unpredictable and original. The core brand pillars are unexpected utilitarian urban unisex and unique. New York City in design and spirit the teams thrive on relentless authenticity a commitment to standing out and inclusivity for all.
Founded on the vision of celebrating uniqueness and being Perfect as You Are Marc Jacobs International is committed to building an equitable and inclusive culture. We value diversity of thought background and experience recognizing these as essential to the spirit of innovation and creativity. We believe that the best candidate may come from a less traditional background or meet the qualifications in different ways.
SALARY & BENEFITS
The compensation for this position ranges from$80000-$85000 annually. The rate of pay offered will be dependent upon candidates relevant skills and experience. Marc Jacobs uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward all levels of expertise performance and tenure.
Marc Jacobs in partnership with LVMH offers a comprehensive and generous employee benefits package featuring medical dental vision insurance short and long-term disability coverage employee discounts a 401k plan with employer match and automatic employee contributions.
ADDITIONAL INFORMATION
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice.
EEO STATEMENT
Marc Jacobs International is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race color sex sexual orientation gender identity gender expression age veteran status national origin religion disability or any other characteristic protected by federal state or local law.
Required Experience:
Manager
