Agentic Experience Strategist

Imagine what you could do here! The people here at Apple dont just create products they build the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. At Apple inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best on the Apple Store Online team we are responsible for Apples largest store. Our main goal is to deliver a magical personal digital experience where customers can shop buy and learn everything Apple wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store it takes extraordinary people and we are looking for someone to help us do extraordinary Store Online is redefining how Apple shows up in a world where AI agents increasingly mediate discovery evaluation and purchase. This innovative and future-focused role is central to that shift. The person in this role will help the ASO Digital Experience team ideate launch and manage Apples retail presence on emerging agentic surfaces helping customers discover evaluate and purchase Apple products in ways that are intelligent trustworthy and deeply personal. nnThis is a build-from-scratch role that demands not only strategic range but also operational rigor. Youll move fluidly and fast creating links insights product and design and analytics to turn early ambiguous signals about agentic behavior into scoped experiments and shippable experiences but strategy alone isnt enough. This role needs someone who can drive for results stand up new processes and partnerships where none exist navigate cross-functional dependencies and push work through to launch. You should be as comfortable running a program and clearing blockers as you are shaping the vision and you should have proven experience getting things done in a space thats still being defined.

This role drives the strategy for experiences across emerging agentic platforms that represent the next frontier of digital retail. You will define how customers discover learn shop and buy Apple on these platforms. nnThis role will require significant partnership with teams across Apple including Apple Store Online teams PR Business Development Finance and Marketing. Success in this role means delivering agentic experiences that uphold Apples brand.

Define how customers navigate learn shop configure and purchase products across LLM platforms and other agentic surfacesnCollaborate with key cross functional teams to integrate business priorities and strategies into the shopping a baseline performance standard for the platforms and digital touchpoints. nUnderstand the business and shopper engagement from a customer journey and experience perspective and report regularly on performance and identifies actionable and present detailed strategic briefs and presentations to inform cross functional partners of business priorities experience opportunitiesnConduct research on market u0026 competitor trends and analyze consumer behavior and internal performance to drive optimization expansion and business case development. Track progress identify blockers and maintain execution velocity across workstreamsnCommit to fostering an inclusive environment and actively contributing to a culture where diverse perspectives are sought out and valued

7y ears demonstrated experience defining and developing consumer facing digital shopping journeys or e-commerce experience for a premium global brandnDeep knowledge of agentic platforms artificial intelligence and other emerging technologiesnExperience managing multiple workstreams simultaneously across cross-functional teamsnStrong executive communication and storytelling skills both verbally and using KeynotenProven stakeholder management skillsnComfortable operating at the frontier of emerging technology in a fast-paced high-accountability environment

Experience in digital commerce and online retail across a variety of platformsnExperience working closely with creative and UX teams to create innovative customer experiences and defining shopping journeys on these agentic platforms and touchpointsnDemonstrated interest in the long-range future of shopping discovery and retailnWritten and verbal fluency in Mandarin a plusnBA/BS MBA a plus