Affiliate Strategy Manager

In this role you will lead the strategy planning and coordination of Adobes global affiliate program. We are excited to welcome a candidate experienced in building and scaling affiliate programs within of full-funnel integrated media strategies. This role will help shape Adobes position in a rapidly evolving generative engine optimization (GEO) landscape.

Reporting to the practice lead for demand creation paid media in AMER this role collaborates with Adobes marketing teams worldwide.

Help us build the content marketing machine of tomorrow dedicated to reaching potential and current customers within native environments. The position involves developing exciting content strategies that elevate visibility especially in GEO environments vs. scaling credit card rewards and couponing programs.

• Own agency oversight and financial planning partner communications content velocity and performance measurement.
• Represent affiliate in Adobes cross-functional AI Search operating model that aligns Affiliate SEM SEO and emerging paid AI channels
• Partner with GEO analytics teams to measure and optimize citation visibility by LLM platform connecting affiliate content to AI search outcomes.
• Identify growth opportunities for the affiliate practice including integration into broader top-of-funnel strategies and areas for program expansion and experimentation.
• Translate key promotions launches and AI search topic priorities into editorial content briefs.
• Drive affiliate technical workstreams including new attribution measurement opportunities.

• Bachelors degree in Marketing Communications Business or a related field.
• Over 8 years of experience in brand and performance media strategy. More than 4 years dedicated to affiliate marketing or partner program management. Includes hands-on work within network platforms like Partnerize or PepperJam.
• Proven ability to build and manage complex multi-channel programs end-to-end from briefing through to performance analysis and optimization.
• Well-versed in demand creation media strategies and ready to roll up your sleeves on broader channel initiatives outside affiliate when the team needs it.
• Experience with sponsored editorial content and content-led performance programs you understand what makes a placement durable and discoverable.
• Strong written and verbal communication skills; able to translate program complexity into clear concise updates for leadership.
• Understanding of affiliate tracking mechanics including last-touch attribution click-less and view-through performance and commission structures.
• Familiarity with GEO AI citation tracking or how editorial content surfaces in LLM-generated answers is a strong plus.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

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Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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