AEO Content & Authority Lead

The Content & Authority Lead sets editorial direction and owns content quality end to end from drafting and editing to sourcing the right voices and expertise to make the work credible.

The authority part matters here. AI answer engines cite content that reads as expert accurate and trustworthy so the editorial bar directly determines whether the brand shows up in AI-generated answers at all. Youll be building a point of view across the content briefing and managing external writers and contributors and putting the QA process in place that keeps everything consistent and on-brand before it ships.

This is a mix of hands-on editorial work and the process and people management it takes to keep a content pipeline moving reliably.

You will be responsible for:

• Setting editorial direction and content standards that reflect the brands voice and priorities.
• Drafting original content and editing or overseeing drafts from other writers and contributors.
• Identifying and building relationships with subject matter experts to strengthen the credibility and depth of the content.
• Writing clear detailed briefs for freelance writers agencies and expert contributors.
• Owning content QA reviewing for accuracy consistency and adherence to editorial and brand standards before publication.
• Building and maintaining a repeatable editorial workflow from ideation through drafting review and publication.
• Structuring content so its usable by AI answer engines working with the technical lead on formatting and with the measurement lead on whats actually getting cited.
• Partnering with cross-functional stakeholders to keep content priorities aligned with broader strategy.
• Refining the editorial approach based on performance and feedback.

Qualifications :

Must-have

• 5 years of editorial content strategy or content marketing experience.
• Demonstrated experience managing content production at scale across multiple contributors or writers.
• Experience identifying recruiting and working with subject matter experts or outside contributors.
• Strong writing and editing skills with the ability to write clear briefs and give useful editorial feedback remotely.
• Sharp attention to detail and consistency across large volumes of content.
• Comfortable balancing editorial judgment with a defined process and firm deadlines.
• Able to work independently and manage multiple content workstreams at once.

Nice-to-have

• Experience writing or editing for search visibility including E-E-A-T principles and content structured for retrieval.
• Familiarity with AEO GEO or AI search or clear curiosity about it.
• Experience in a regulated or compliance-heavy industry.

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract