ADMINISTRATION-Communications Manager

POSITION: Communications Manager

DEPARTMENT: Administration

Pay: Depends On Qualifications

DESCRIPTION

The Communications Manager leads the Citys internal and external communications program and serves as the primary advisor on communications strategy messaging media relations and public engagement. Working collaboratively with City leadership and departments this position develops and implements coordinated communications that promote a consistent City brand clear public information and alignment with the Citys strategic priorities.

QUALIFICATIONS

Bachelors degree in Communications Public Relations Journalism Marketing or equivalent combination of education and experience required.

Minimum of five (5) years of experience in strategic communications public relations or media relations; municipal or public sector experience strongly preferred.

Demonstrated experience developing and executing integrated communication plans across multiple platforms and audiences.

Must possess a valid Drivers License.

KNOWLEDGE SKILLS AND ABILITIES

Knowledge of local government operations policies procedures and issues affecting local government.

Knowledge of communication principles media and public relations techniques and strategic marketing.

Knowledgeable of digital media formats and emerging communication technologies.

Knowledge of the Texas Public Information Act and Texas Open Meetings Act preferred.

Skilled in writing editing and storytelling with the ability to translate policy and operational information into clear accurate and compelling messages for diverse audiences.

Skilled in managing multiple projects deadlines and priorities in a dynamic environment.

Ability to develop and implement integrated communication plans across multiple channels while maintaining a consistent City brand and voice.

Ability to read analyze and interpret reports technical documents and City policies and present information clearly to varied audiences.

Ability to exercise sound judgment maintain professionalism and communicate effectively during routine sensitive and emergencies.

Ability to work independently and as part of a cross-departmental team without direct supervisory responsibility.

MAJOR DUTIES

Develop implement and maintain a comprehensive citywide communications strategy that advances the Citys brand strategic priorities services programs and initiatives across print digital social media and other communication platforms.

Partner with City departments to identify communication needs develop clear and audience-specific messaging and ensure that all public-facing materials consistently reflect the Citys brand voice and service standards.

Serve as the Citys primary media liaison by responding to media inquiries coordinating interviews and press conferences facilitating timely and accurate information sharing and managing relationships with local and regional media outlets.

Draft edit review and distribute press releases media advisories official statements newsletters articles website content social media content and other internal and external communication materials.

Provide media-relations training communication guidance and public-information coaching to City staff and elected officials to support professional effective and consistent public communication.

Monitor media coverage social media activity online engagement public sentiment and emerging issues; recommend and implement communication strategies as appropriate.

Track analyze and report communications performance metrics; use findings to evaluate effectiveness and recommend continuous improvement.

Plan and coordinate public-engagement initiatives community events civic programs outreach campaigns stakeholder communications and crisis or emergency communications efforts that promote transparency strengthen public trust and encourage civic participation.

Perform other duties as assigned.

This position is an essential service position and will require providing services during emergencies. Visit our website or contact the Human Resources Department at Lufkin City Hall 300 E. Shepherd Ave. Suite 226 Lufkin TX 75901 Phone

Required Experience:

Manager