Account ExecutiveMarketing Consultant
Austin, TX - USA
Job Summary
A KXAN Marketing Consultant is a strategic sales professional responsible for generating advertising revenue through Broadcast Television OTT/Streaming and Digital Marketing this role you will identify and develop new business opportunities uncover client marketing needs create customized advertising strategies and oversee campaign execution and performance.
As a trusted marketing advisor you will partner with business owners and advertising agencies to deliver innovative campaigns that drive measurable results while building long-term client relationships and generating revenue growth for KXAN.
Why Join KXAN
- Represent the most trusted local news brand in Central Texas.
- Offer clients a full suite of advertising solutions including broadcast television streaming and digital marketing.
- Work with local businesses and agencies across one of the fastest-growing markets in the country.
- Receive ongoing training coaching and professional development opportunities.
- Build a rewarding career with one of the nations leading local media companies.
Key Responsibilities
- Prospect and develop new business through outbound outreach networking referrals and in-market visits.
- Conduct discovery meetings to assess client goals challenges and marketing needs.
- Develop and present customized broadcast streaming and digital advertising solutions.
- Launch manage and optimize campaigns from proposal through renewal.
- Build and maintain strong client relationships through ongoing communication and performance reviews.
- Increase revenue through renewals upselling opportunities and new campaign initiatives.
- Collaborate with internal sales support strategy creative and research teams to deliver exceptional client results.
- Maintain accurate activity pipeline and revenue forecasting within CRM systems.
- Serve as a trusted marketing resource within the local business community.
- Stay current on industry trends emerging technologies and best practices in digital advertising and media sales.
Qualifications & Skills
- Strong understanding of digital marketing including OTT/Streaming paid media and online advertising solutions.
- Excellent relationship-building skills with the ability to establish long-term client partnerships.
- Self-motivated results-oriented and driven to meet and exceed revenue goals.
- Strong communication presentation negotiation and problem-solving skills.
- Highly organized with exceptional time-management abilities.
- Comfortable with prospecting cold calling and developing new business opportunities.
- Collaborative team player with a positive attitude and strong work ethic.
- Coachable adaptable and eager to grow professionally.
Education & Experience
- Bachelors degree in Marketing Advertising Communications Business or a related field or equivalent experience in sales marketing or media.
- Valid drivers license with an acceptable driving record.
- Sales marketing media or advertising experience preferred but not required.
Required Experience:
IC
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.