Account Executive

WROC/RochesterFirst is hiring anAccount Executiveto join our award-winning team. With the credibility and strength of our 75-year trusted brand WROC/RochesterFirst is Rochester NYs universal local source for news weather and information across all platforms.

Rochester NY ranked as the nations second most affordable housing market offers an exceptional quality of lifewith outstanding dining lively entertainment scenic parks and golf courses and a friendly welcoming community.

WROC-TV/ Rochester New York is hiring anAccount Executivefor its Sales Department. This position works within guidelines to increase sales volume with assigned accounts aggressively seeks new customers for both TV and digital business executes plans and strategies set forth by sales management maintains awareness of the competition and maintains visibility in the community.The ideal candidate is a consultative seller who excels at identifying client needs building strong relationships and delivering measurable business results through customized advertising solutions.

Essential Duties and Responsibilities:

• Consistently achieve and exceed revenue goals through aggressive new business development and account growth

• Develop and maintain strong relationships within the local business community

• Prospect qualify and secure new advertising clients across television and digital platforms

• Sell integrated marketing solutions including broadcast television streaming/OTT CTV display advertising social media email marketing programmatic advertising branded content sponsorships and station integrations

• Develop customized advertising strategies that help clients achieve their business and marketing objectives

• Prepare and deliver compelling sales presentations and proposals

• Educate clients on how WROC-TV and RochesterFirsts multi-platform solutions can effectively promote their products and services

• Collaborate with sales support digital marketing specialists creative services and content teams to develop effective campaigns

• Monitor campaign performance and provide clients with reporting analytics insights and optimization recommendations

• Maintain awareness of market conditions industry trends competitive activity and emerging advertising opportunities

• Utilize CRM research and sales tools to manage pipeline activity and client relationships

• Represent WROC-TV and at community events and business functions to enhance station visibility and generate new business opportunities

• Perform other duties as assigned

Requirements & Skills:

• Bachelors degree in Marketing Advertising Communications Business or a related field preferred; equivalent experience considered

• Minimum one year of sales experience preferably in media advertising digital marketing or a related field

• Experience selling or working with digital marketing solutions including OTT/CTV display advertising social media email marketing streaming platforms and programmatic advertising

• Understanding of digital advertising metrics audience targeting campaign optimization and marketing analytics

• Experience with Google Analytics Meta/Facebook Ads Manager CRM platforms or similar marketing and sales tools is a plus

• Experience with FreeWheel Google Ad Manager Amazon DSP or other advertising technology platforms is preferred

• Excellent communication presentation negotiation and relationship-building skills

• Strong analytical problem-solving and organizational abilities

• Ability to manage multiple priorities while working independently in a fast-paced environment

• Demonstrated success in achieving sales goals and developing long-term client relationships

• Solution-oriented mindset with a consultative approach to client business challenges

• Valid drivers license and reliable transportation with an acceptable driving record

• Ability to work flexible hours as business needs require

Compensation: $40000 annualized guaranteed compensation during the first 90 days of employment plus commissions. After the onboarding period compensation transitions to a 100% commission-based structure with uncapped earning potential and bonus opportunities. The guarantee period may be extended based on individual progress and business needs. Expected first-year earnings: $50000-$80000 depending on performance. This position includes commission-based compensation.

WROC/RochesterFirst Nexstar Media Inc. offers excellent benefits including paid vacations holidays sick leave and personal days health insurance plans Health Savings and Flexible Spending Accounts 401K Retirement Plan paid parental leave dental vision Teladoc behavioral health services prescription drug coverage life insurance plans paid short term disability and many more benefit options. Compensation package will be based on experience.

Nexstar Media Group Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news sports and entertainment content across its television and digital platforms including more than 310000 hours of programming produced annually by its business units. Nexstar owns Americas largest local television broadcasting group comprised of top network affiliates with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstars national television properties include The CW Americas fifth major broadcast network NewsNation our national news network providing News for All America popular entertainment multicast networks Antenna TV and Rewind TV and a 31.3% ownership stake in TV Food Network. The Companys portfolio of digital assets including its local TV station websites The Hill and are collectively a Top 10 U.S. digital news and information property. For more information please visit .

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability protected veteran status or any other characteristic protected by local state or federal laws rules or regulations.