Account Director, Earned Media Strategy

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Earned Media

Job Description:

Who We Are

Weber Shandwick is more than a leading global PR agency â weâre an engagement agency and weâre working in and around the cutting edge of the new media landscape. Weâre storytellers content creators and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration and we engage stakeholders in new and creative ways to build brands and reputations.

Account Director Earned Media Strategy (Consumer Practice)

Who We Are Seeking

We are seeking an Account Director Earned Media Strategy with exceptional strategic prowess and media relations expertise to support our top-tier CPG Retail and Food & Beverage clients.

You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier lifestyle entertainment sports food & beverage and business outlets you know how to get stories placedâand noticed. You move seamlessly between traditional media and emerging platforms like Substack podcasts and content creators. Fluent in internet culture and always ahead of the trends you know whatâs buzzy whatâs next and how to help brands break through. A creative storyteller and collaborative partner you bring curiosity originality and hustle to everything you do. If youre ready to make waves with a team of leading earned strategists we want to talk.

What You Will Be Doing

- Strategic Leadership & Storytelling:
- Lead the development and execution of comprehensive earned and integrated media programs from start to finish.
- Proactively and reactively craft compelling newsworthy stories that drive earned coverage and tap into the cultural zeitgeist.
- Spot and execute on quick-turn culturally relevant storytelling opportunities for clients.
- Draft high-quality internal and external-facing media materials including briefing documents Q&As pitches press releases and messaging documents.

- Media & Cultural Mastery:
- Build and maintain excellent relationships with top-tier media across business broadcast and lifestyle verticalsâincluding menâs/womenâs interest fitness food & beverage wellness sports and entertainment.
- Maintain a strong real-time understanding of the media and cultural landscape as well as emerging issues that may impact clients.
- Approach all client work with deep curiosity consistently seeking to understand the brand its competitors and the broader industry context.

- Client & Campaign Excellence:
- Serve as a senior counselor interacting effectively with clients and leaders within their organizations.
- Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail.
- Collaborate effectively with agency and inter-agency partners serving as a key contributor to drive alignment and deliver cohesive large-scale campaign work.

- Team & Agency Growth:
- Mentor and develop junior team members through hands-on guidance continuous feedback and professional development support.
- Actively cultivate and participate in new business opportunities and pitches contributing to the growth of the practice.

Competencies:

- Business Acumen â align talent strategies to drive business goals
- Client Service â client focus and ability to build trust and rapport across all levels
- Proactivity â exhibit relentless pursuit for new and innovative talent strategies
- Collaboration â build strong relationships at all levels across the organization
- Critical Thinking â ask probing questions; anticipate and address critical talent gaps and needs
- Conflict Resolution â possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications:

- 6-8 years of experience.
- Experience leading projects from start to finish working with integrated teams across various disciplines.
- Earned strategy and media relations experience
- Bachelors degree

Salary range: $100000 USD â $130000 USD

Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employeeâs/applicantâs background pertinent experience and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.

#LI-JP1 $130000.00 - $130000.00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.