Account-Based Marketing Manager, AMER

Working at Atlassian

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Atlassian is at an inflection point. We built one of the most successful product-led growth engines in enterprise software millions of teams adopted our tools bottom-up without a single sales call. Now were in the middle of a deliberate high-stakes evolution: taking that massive installed base and building an enterprise go-to-market motion on top of it. AI is accelerating everything. Our products (Jira Confluence Loom Rovo) are becoming an AI-powered platform the connective tissue for how the worlds best teams plan build and deliver.

This role exists to bring that story to life for our Strategic accounts and turn it into pipeline for sales.

Were seeking an Account-Based Marketing Manager to lead the account-based marketing strategy for our Strategic segment. Our job is simple: generate pipeline for sales. Everything we do every event campaign partner activation and regional program is measured by whether it creates and accelerates opportunities for our sales teams. Were looking for someone who thinks like a business owner not a program operator.

In this role youll get to:

• Be directly accountable for generating and accelerating pipeline for the Strategic sales team

• Bring Atlassians AI and platform transformation story to life in-market translating global narratives into locally resonant proof points customer stories and campaign themes

• Leverage AI tools (Rovo Atlassian Intelligence third-party platforms) to inform strategy personalize at scale and accelerate campaign development and performance analysis

• Build and execute the Strategic account-based marketing strategy in close partnership with sales leadership

• Collaborate closely with the Strategic Sales team to create and manage 1:1 omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making

• Plan coordinate and execute in-person and virtual events including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities

• Influence and shape priorities across central teams (demand gen PMM brand events) based on what the Strategic segment actually needs

• Partner with Strategic sales leaders to align on target accounts segment priorities and go-to-market motions

• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify reach

On the first day well expect you to have:

• 7 years of B2B marketing experience with 3 years of Account-Based Marketing experience in a high-growth environment

• Proven experience with owning executing and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media email content syndication direct mail events and more

• Experience generating pipeline for a sales organization youve owned a number built programs to hit it and can speak to how your work directly created revenue opportunities

• Strong AI fluency you actively use AI tools in your marketing workflow (content generation audience insights campaign optimization analytics) and can articulate how AI changes the marketing playbook

• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives

• Strong strategic thinking: you can diagnose a performance gap build a hypothesis and recommend a course of action

• Track record of influencing cross-functional teams not just coordinating with them

• Self-starting tendencies with an ability to drive projects forward without waiting for permission

• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages

• Comfort with data: you use pipeline and campaign performance data to make decisions not just report on them

• Experience with marketing automation and CRM (Salesforce & Marketo a plus)

Its a plus if you have:

• Experience marketing platform or enterprise transformation products to C-suite buyers

• Familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions and an understanding of how they complement each other

• Familiarity with Atlassians product suite and the system of work value proposition

• Background in a high-growth B2B SaaS company navigating a major product or positioning shift

About our team:

We are Regional & Partner Marketing a global team of business owners not program operators. Were building a new kind of regional marketing function where every marketer is a strategist an advocate for their market and accountable for pipeline. If you want to be part of shaping how one of the worlds most iconic software companies tells its next chapter market by market customer by customer this is the team.

Compensation

At Atlassian we strive to design equitable explainable and competitive compensation programs. To support this goal the baseline of our range is higher than that of the typical market range but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidates skills expertise or experience.

In the United States we have three geographic pay zones. For this role our current base pay ranges for new hires in each zone are:

Zone A: $127800 - $166850

Zone B: $115200 - $150400

Zone C: $106200 - $138650

This role may also be eligible for benefits bonuses commissions and equity.

Please visit for more information on which locations are included in each of our geographic pay zones. However please confirm the zone for your specific location with your recruiter.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you your family and to help you engage with your local community. Our offerings include health and wellbeing resources paid volunteer days and so much more. To learn more visit Atlassian

At Atlassian were motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyones perspectives and experience we never discriminate based on race religion national origin gender identity or expression sexual orientation age or marital veteran or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process visit line with local law identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.