Senior Creative Strategist

Were looking for a Creative Strategist who lives and breathes direct-response advertising. Someone who can spot winning creative angles before competitors do turn customer insights into high-converting scripts and collaborate with editors and designers to produce ads that scale.

This is not a role for someone who simply writes copy. Youll own the strategy behind the creative using research data and AI to consistently produce winning concepts.

Our client is a DTC brand house that builds owns and scales consumer brands across 12 e-commerce stores worldwide in the supplements apparel and lifestyle industries.

Were a lean high-performing team that moves quickly tests aggressively and values ownership over bureaucracy.

Youll create concepts similar to (and ideally better than):

• AI UGC Talking Head Ads

• AI Product Integration Videos

• 3D Animated Ads

• Long-form Direct Response Video Scripts

• Advertorials & Landing Pages

• Static Meta Ads

As our Creative Strategist youll own the creative process from research to execution.

• Conduct deep customer avatar research

• Analyze competitors and Meta Ad Library every week

• Discover fresh marketing angles and winning positioning

• Identify new hooks mechanisms and messaging opportunities

• Write high-converting scripts for:

  • Short-form ads

  • Long-form VSLs

  • AI UGC videos

  • Static ads

• Write landing pages advertorials and listicles

• Create detailed creative briefs that clearly communicate the vision

• Direct video editors graphic designers and copywriters

• Ensure every asset aligns with the strategy

• Collaborate closely throughout production

• Analyze creative performance data

• Identify why ads win or lose

• Turn insights into better creative iterations

• Continuously test new concepts and messaging

• Use AI tools to accelerate:

  • Research

  • Ideation

  • Script writing

  • Concept generation

• Apply human judgment to refine outputs into compelling high-performing ads

• Is obsessed with direct-response marketing

• Makes creative decisions based on datanot opinions

• Has successfully scaled winning ads and can explain exactly why they worked

• Thinks strategically before writing

• Writes clear actionable briefs that eliminate confusion

• Works independently and takes ownership

• Loves testing learning and improving

• 3 years of experience in Creative Strategy Performance Marketing or Direct Response Copywriting for DTC brands

• Proven experience creating winning Meta ad concepts

• Experience working directly with video editors and creative teams

• Strong understanding of ad metrics and creative performance analysis

• Excellent written and spoken English

• AI-native mindset with daily use of AI tools for research and creative workflows

• Available to work with at least 6 hours overlap between 9:00 AM6:00 PM (GMT3)

• Experience in supplements health beauty apparel or consumer products

• Experience creating AI-generated UGC ads

• Familiarity with Meta Ads Manager and Ad Library

• Knowledge of direct-response frameworks (AIDA PAS Hormozi-style offers etc.)

• Experience using AI creative tools such as ChatGPT Claude Gemini Midjourney Runway or similar

After successfully completing your 2-month probation youll receive:

• 18 days of paid vacation annually

• 5 paid sick days

• Health insurance after 6 months

• International company retreat after 6 months

• Christmas bonus after 3 months

• Salary reviews and promotion opportunities every 612 months