Product Marketing Manager (Consultant | Part-Time)

We are JATAPP an IT company building products used by millions of users worldwide. Our portfolio already includes 20 products across exclusively white-hat niches such as Business Utilities Lifestyle Cybersecurity and Education while we continue to actively expand our e-commerce and web directions with much more ahead.

We are looking for a strong Product Marketing Manager-Consultant (part-time project-based collaboration) who will become a source of Wellness expertise for the team and help shape effective growth decisions at the early stage of this directions development.

The main focus of this role is validating and analyzing strategic hypotheses auditing key decisions supporting the creation of test plans and metrics evaluation as well as guiding the team through important growth-related decisions.

We see this collaboration as a project-based strategic partnership involving participation in strategic review sessions audits growth discussions and building a strong foundation for scaling the product.

Why this role is exciting:

• Venture-building environment backed by the resources and infrastructure of an established company
• Opportunity to work within a phygital ecosystem combining wellness and hardware products
• Focus on Tier-1 global markets
• Strong test-and-learn culture with fast iteration cycles
• Potential opportunity to grow into a Head of Product direction if the collaboration proves successful and aligns with long-term business needs

Strategic expertise & consulting (60%)

• Challenging and reviewing the product strategy together with the General Manager product positioning ICP JTBD and target metrics
• Auditing key decisions before production launch new products offers and pricing changes
• Building framework-driven approaches for funnel development subscription mechanics and retention strategy
• Defining product and growth benchmarks against industry standards and leading market players (Bloom Happy Mammoth ARMRA AG1)
• Weekly 1:1 meetings with the General Manager to review priorities blockers and key decisions

Targeted involvement in critical projects (30%)

• Building and optimizing subscription mechanics: developing pricing models gift offers and upsell flows aimed at increasing LTV
• Developing customer retention strategies: reducing churn implementing win-back mechanics and improving communication across different stages of the customer lifecycle
• Reviewing marketing materials for FDA/FTC compliance: validating advertising claims testimonials and adherence to US market advertising standards
• Auditing Meta Ads accounts to identify opportunities for campaign structure improvements and performance optimization
• Analyzing and reviewing landing page architecture and marketing funnels before major releases and new product launches

Mentorship & team development (10%)

• Support onboarding of a future Middle PMM by sharing wellness and US market expertise
• Provide periodic coaching for the Creative Producer around creative briefs and conversion-focused content
• Drive knowledge sharing through documentation frameworks and best-practice examples

• Hands-on experience scaling wellness products including at least one wellness project on the US market with $1M ARR validated through case studies or references
• 4 years of experience in performance marketing or product marketing at a Senior level including direct ownership of revenue metrics and business results
• Strong understanding of subscription mechanics with practical experience working with ReCharge Bold Skio or similar subscription solutions as well as a deep understanding of churn cycles win-back mechanics and LTV optimization
• Experience working with Tier 1 US markets including understanding of compliance requirements (FDA FTC) audience specifics and channel benchmark metrics
• Strong practical expertise in CRO and A/B testing with proven hands-on cases supported by measurable results and performance metrics
• Fluent English (C1) including experience working with US-focused copy industry content and communication with native English-speaking professionals
• Comfortable working in an async-first environment including weekly sync meetings and day-to-day collaboration through Slack and Loom

Nice to have:

• Experience consulting for well-known wellness brands such as Bloom Happy Mammoth ARMRA AG1 Spoiled Child Goli Lemme or Care/Of
• Hands-on experience building quiz funnels and advertorial funnels supported by real examples and measurable results
• Experience launching hardware or phygital products would be a strong advantage for future company directions
• Active use of AI tools in daily workflows including Claude ChatGPT n8n or similar solutions to accelerate testing and experimentation processes
• An established network within the DTC community and the ability to facilitate valuable industry introductions
• Experience mentoring or supporting junior PMMs

Recruitment process:

Recruiter Interview Technical Interview Final Interview Offer