CRM Retention Analyst for 50 Partners

50 Partners is an affiliate program focused on Tier-1 markets and long-term partnerships with experienced affiliates and media buyers.

Over the past four years the company has grown into a stable and rapidly scaling business within the gaming industry. Its portfolio includes several high-performing brands that consistently rank among the top choices for review platforms and affiliate traffic. The company continues to expand launching new projects every year.

Today 50 Partners is a remote-first team of 80 professionals with its headquarters based in Lisbon. The company is driven by performance transparency and sustainable growth both for its partners and its people.

We are looking for a CRM / Retention Analyst to support our CRM and Retention teams with data-driven insights and identify growth opportunities for LTV and player retention through behavioral and communication performance analysis.

HOW YOU WILL MAKE AN IMPACT:

• Analyze key retention metrics: FTD repeat deposits churn rate retention cohorts LTV ARPU/ARPPU deposit frequency.

• Build and maintain analytical reports and dashboards for CRM campaigns player segments and promotions.

• Evaluate the effectiveness of CRM communications (Email SMS Push In-App Onsite) including open rate CTR and deposit conversion.

• Conduct cohort and behavioral analysis by GEO acquisition source player type and deposit patterns.

• Support player segmentation (RFM deposit segments churn segments VIP logic).

• Design and analyze A/B tests for CRM campaigns.

• Identify insights and opportunities to improve retention player lifecycle and revenue.

• Analyze player activity sessions games and content performance to understand impact on retention.

• Provide data-driven insights and recommendations to CRM Product and VIP teams.

WHAT WILL HELP YOU SUCCEED IN THE ROLE:

• 2 years of experience as a Data / Product / Business Analyst

• Strong SQL skills

• Experience with BI tools (Power BI Tableau Looker Metabase or similar)

• Understanding of key product analytics metrics (LTV ARPU ARPPU churn cohorts)

• Experience with retention and cohort analysis

• Ability to work with large datasets

• Ability to translate data into clear business insights

• Experience with A/B testing or CRM analytics is a plus

• Experience in iGaming / betting / gaming / fintech / subscription products is a plus

WHY YOULL LOVE IT HERE:

• Flexible working hours and a remote work setup so you can plan work around your life and not your life around work!

• Unlimited vacation days and paid sick leavebecause your rest matters.

• A competitive compensation that truly reflects your skills and expertise.

• Employee referral bonus and gifts to celebrate your special occasions.

• 50% financial support for learning expenses to supercharge your professional growth!

• A positive atmosphere where you always feel respected and truly belong.

• Inspirational team-building activities that turn colleagues into best friends.

• Wellness benefits: Well support your sports passions from yoga classes to gym memberships.

• Co-working space reimbursement to save your nerves from always working from home :)