Chief Marketing Officer (Ukrainian-speaking)

CMO (Chief Marketing Officer)

We are an international group of companies operating across European and Latin American markets. We build and scale our own products and projects in e-commerce with in-house logistics affiliate marketing and performance marketing.

Remote / Full-time Kyiv time zone (EET / EEST)

Mission of the Role

To turn partner traffic into a recognizable brand and loyal customers that deliver sustainable growth in LTV and revenue.

Requirements

• 46 years in marketing including 2 years in a leadership role.

• Experience in D2C / e-commerce / Health & Beauty / FMCG with a solid understanding of direct online sales.

• Proven product marketing experience: positioning GTM and launching offers from scratch with measurable results.

• Experience working with offers pricing funnels and their unit economics (COD or marketplaces a plus).

• Experience building and managing product subscriptions / a continuity model.

• Experience building and scaling partner (affiliate) traffic.

• English at Upper-Intermediate (B2) level preferably C1.

• Ukrainian at C1 level or above.

Knowledge

• Product marketing core: Ideal Customer Profile positioning messaging competitive analysis product-market fit.

• Building a straight-sale business model: offer ladder pricing funnels unit economics.

• GTM mechanics: launching into new markets product launches hypothesis testing.

• Retention / CRM marketing: segmentation replenishment LTV growth.

• Performance affiliate and marketplaces: the mechanics and economics of each channel.

• Metrics: acquisition (CAC CR) value (LTV AOV ROMI) cohort analysis COD economics (delivery rate).

• Advertising regulations in the Health & Beauty niche and GDPR / local regulations across LATAM and the EU.

Skills

• Thinking in terms of unit economics and making data-driven decisions.

• A/B testing offers and creatives and scaling winning hypotheses quickly.

• Strong analytics: working with reporting and raw data and structuring it fast.

• Managing by objectives: OKRs / KPIs building metrics and performance controls.

• Building relationships and communicating with international partners.

Key Responsibilities

• Designing and launching a new straight-sale business model across LATAM Europe and the USA.

• Driving traffic (affiliate performance marketplaces) for both the current and the new model.

• Owning pricing funnels and positioning.

• Running GTM and launching new products / offers across the EU LATAM and the USA.

• Growing retention / CRM marketing to increase LTV.

• Managing the budget analytics and reporting for the CEO.

• Managing the brand and product line for cross-sell promos and offer-focused creatives.

Compensation Package

• Flexible schedule: the option to start your workday between 8:00 and 11:00.

• Paid vacation (20 working days per year) and sick leave plus additional days off on public holidays.

• Additional paid days off for your birthday the birth of a child marriage or the loss of a close relative.

• Fully covered business travel (transport accommodation per diem).

• Investment in professional development - training certifications and access to courses and professional resources.

• A Cafeteria-style benefits system to cover individual needs within a set budget: sports medical services professional literature coworking equipment repair and more.

Recruitment Process

• Pre-screening for fit between experience and requirements.

• Recruiter interview.

• Technical interview.

• Interview with the Hiring Manager.

• Reference check.

We do not cooperate with or consider candidates from russia or belarus in our recruitment process.