Web Optimisation and Delivery Manager

Web Optimisation and Delivery Manager

Reference number: JR256337

Location: Hybrid working - home and our office based near London Bridge

Working pattern: Full Time 37.5 hours per week

Contract Type: Permanent

Number of roles: 1

Salary: 40000 per annum

Were looking for a Web Optimisation and Delivery Manager to join our team.

Role Summary

Responsible for global web performance strategy and outcomes setting priorities standards and success measures and combining handson leadership and delivery with enablement of destination teams.

Work is based on evidence-based optimisation (including SEO / GEO / content design) strategies priorities standards and success measures while ensuringneedsare effectively translated into day-to-day delivery across websites and acquisition journeys.

Accountable for performance tradeoffs sequencing of work and focus across markets to maximise commercial and recruitment impact.

Accountable for improvingeducation productvisibility traffic quality userexperienceand conversionto applicationacross Kaplan websites - ensuring web activity supports recruitmentaccommodationanduniversitypartnerobjectives.

Advises on and supportsweb and CMSoperations andupdates - particularly for optimisationtesting and priority initiatives.

This role sits within the Global Brand & Digital capability layer andoperatesas a centre ofexpertisethat both delivers directly and enables destination execution.

A detailed job description can be viewed here. If the link does not work for you please copy and paste the following URL into your web browser: youll bring to the role

• Stronghandsonexperience in web optimisationincluding SEO / GEO crossing bothtechnical andcontentledapproaches for B2B and B2C audiences

• Proven ability to analyse web performance and search data and translate insight into actionable recommendations

• Strong hands-on experience working with CMS platforms (WordPress) and analytics toolsand dashboards(GA4 GTM SiteImprove heatmaps etc)

• Ideally some experience with web form tools (Formstack and Form Assembly) and related CRM data (Salesforce)

• Solid understanding of UX CRO accessibility and performance optimisation principles

• Experience of training non-technical users and producing training materials - in productionanalysisand optimisation

• Ideally some experience of working with agile development teams to scope and request enhancements

• Ability to work effectively in matrix environments with marketingproductcommercialand technical teams

What we do

Kaplan International Pathways a division of Kaplan Inc. offers international students a wide range of flexible study options - from University preparation programmes in the UK Australia USA and Japan through to full degree programmes in Singapore Hong Kong and Australia. Through our academic partnerships with leading universities our expertise in student recruitment our exceptional teaching and a real focus on customer service and pastoral care each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.

In the UK we operate 9 campus-based colleges in partnership with Bournemouth University University of Glasgow University of Liverpool Nottingham Trent University University of Nottingham University of Brighton University of Essex University of York and University of West of England Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities.

What we offer

As well as a competitive salary hybrid/home working where possible and paths for career progression we offer a comprehensive benefits package that includes:

• 28 days annual leave*

• Big discounts on Kaplan courses for you and your family

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity Adoption Shared Parental and Paternity/Partner pay which is well above statutory levels

• Medicash Health Cash Plan

*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.

How to apply

Please apply with CV and cover letter no later than 11pm on Friday 10th July 2026. Note we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Application Support

If you require support completing your application please email the Recruitment Team .

Disability Confident Scheme and Reasonable Adjustments

At Kaplan International Pathways were dedicated to fostering a diverse equitable and inclusive global workforce. As equal opportunity employers we ensure fair treatment for all employees safeguarding them from discrimination based on protected characteristics as defined in the Equality Act 2010 and beyond.

We actively welcome individuals from varied backgrounds to apply for roles within our organisation appreciating the distinct viewpoints and contributions they offer. We especially encourage applications from underrepresented groups including diverse racial and ethnic backgrounds LGBTQ individuals women people with visible and hidden disabilities and individuals of any age or family status.

Following the submission of an application applicants will receive details of how to request their application be considered under our Disability Confident Scheme. Applicants will also be given information on how to request reasonable adjustments if selected for interview.

Employee Resource Group

Furthermore we proudly endorse and providea platform for our Employee Resource Groups such asKaplan Pride Higher Ground Race Ethnicity and Cultural Heritage Group and Parents and Carers. These groups serve as vital forums for support connection and advocacy within our company.

Following the submission of an application applicants will receive details of how to request their application be considered under our Disability Confident Scheme. Applicants will also be given information on how to request reasonable adjustments if selected for interview.

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