VP, Motion

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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2600 VP Motion

ONE WPP Vision 30

Join us in shaping the future of our industry with Vision 30 our ambitious strategy to lead in the AI era. We are revolutionizing our business to unlock limitless growth opportunities for our clients and ourselves built on four core priorities:

1. Collaboration: Foster unprecedented levels of data collaboration across WPP and partners through WPP Open turning every channel into a smarter opportunity.
2. Data & Technology: Leverage our AI-powered Open Intelligence solution connecting vast data to uncover unique insights deliver predictive performance and superior brand experiences through our globally consistent DPAM process.
3. Innovation: Drive true innovation by generating intelligence from trillions of privacy-by-default data points focusing on the why behind customer behaviour to create unparalleled competitive advantages.
4. People: Developing future-ready talent involves evolving our focus from traditional media planning to strategic business outcomes advanced technology and real-time measurable results as AI increasingly automates media investment by 2030

We empower ambitious experts to deliver extraordinary work by challenging ordinary thinking. If you are passionate about an AI-driven future thrive in a collaborative and data-centric environment and are driven to deliver unparalleled growth we invite you to be part of our transformative journey.

WPP Media is a single client centric company with a portfolio of go to market brands. Wavemaker EssenceMediacom Mindshare and T&P are our agency teams these house multiple local and global addition we have a number of client specific brands built to service specific clients. These include OpenDoor (Amazon) MFG (Google) OpenMind (Nestle) OpenConnect (BT/EE) and Media Futures Group (Google). All of these teams are supported by consistent capabilities enterprise level tools and systems and our market leading OPEN platform.

Role Summary and Impact

The Vice President (VP) role at WPP Media is a strategic imperative executive leadership position within WPP. They are entrusted with driving continuous optimization and transformative innovation effectively translating overarching corporate strategy into executable high-impact operational frameworks that guarantee superior performance and operational rigor. They will orchestrate teams and champion enterprise-level initiatives adeptly navigating complex strategic challenges. Ultimately the VPs strategic foresight and decisive actions working with SVPs and EVPs are paramount to achieving critical functional objectives and accelerating business growth.

Capability Description

As VP Commercial you will be the driving force behind Motion Content Groups commercial expansion and strategic evolution. You will be responsible for adapting and extending our proven contra-deal model into new high-growth media channels and markets. This role demands a blend of strategic foresight exceptional commercial acumen and the ability to forge powerful partnerships that deliver tangible client outcomes.

You will lead the charge across four interconnected pillars Commercial Strategy Stakeholder Management Partnership Development and Driving Fame for our Clients each critical to achieving Motions aggressive growth ambitions.

KEY RESPONSIBILITIES:

Commercial Strategy for Motion:

• Develop and execute a forward-thinking commercial strategythat pivots and extends Motions pioneering contra-deal model into new and emerging media channels beyond traditional broadcasters.
• Identify evaluate and prioritize high-growth market opportunities leading Motions entry and establishment of a leading position in at least three immediate target markets.
• Define innovative commercial frameworks deal structures and financial models that ensure profitability and sustainable growth.
• Set clear commercial objectives and KPIs actively managing and reporting on performance against strategic goal

Stakeholder Management & Internal Alignment:

• Cultivate and maintain exceptional relationshipswith key internal stakeholders across WPP its agencies and client teams to ensure seamless integration and unlock new client briefs and opportunities.
• Act as a central conduit ensuring commercial initiatives are aligned with broader WPP strategies and client needs.
• Champion Motions commercial value proposition internally fostering collaboration and maximizing shared success.

Partnership Development & Deal Flow:

• Lead the end-to-end process of identifying evaluating negotiating and securing strategic partnershipswith new media platforms digital publishers and emerging content distributors.
• Pioneer innovative contra-deal structures tailored to the unique dynamics of new media channels.
• Generate a robust and continuous pipeline of new commercial opportunities securing deal flow that directly fuels Motions growth trajectory.
• Ensure all partnerships are structured to maximize value extraction for Motion and its clients.

Driving Fame for our Clients:

• Ensure commercial strategies and partnerships directly contribute to enhancing Fame and success for Motions clients.
• Collaborate closely with client-facing teams to translate commercial opportunities into compelling client propositions and outcomes.
• Actively position Motion Content Group as the partner of choice for brands seeking innovative high-impact content solutions thereby attracting the best new business opportunities.

Skills and Experience

• Progressive commercial leadership experiencewithin the media content advertising or entertainment industries with a proven track record of driving significant revenue growth.
• Deep expertise in media rights content financing and alternative commercial modelsideally with direct experience in contra-deal or similar value-exchange frameworks.
• Demonstrated success in identifying developing and closing complex strategic partnershipswith media platforms broadcasters or digital content distributors.
• Strong strategic thinking capabilitywith a clear vision for adapting established models to new evolving media landscapes.
• Exceptional negotiation and deal-making skills with a track record of securing advantageous terms and delivering mutually beneficial outcomes.
• Outstanding stakeholder management abilities with the capacity to influence and align diverse internal and external C-suite stakeholders.
• Commercial acumenincluding P&L responsibility financial modeling and a strong understanding of value creation.
• Entrepreneurial mindsetwith a proactive approach to identifying and capitalizing on new market opportunities.
• Strong leadership presence and communication skills capable of articulating complex strategies and inspiring action across teams.
• Global perspectiveand experience navigating different market dynamics is highly desirable.

Measures of Success

Within 6 Months: Gain a comprehensive understanding of WPP Media and our broader business strategy plus you will have started to think about incorporating Vision 30 into your strategic roadmap and key initiatives. Understand our business challenges and be able to articulate those beyond your scope (macro level country level departmental level). Your team will acknowledge clear direction and support plus initial client feedback should reflect proactive engagement. A key measurable is that you should have also initiated discussions and strategies to begin implementing significant improvements within your business area leveraging data/AI thinking to align with AI-era demands.

Within 12 Months: Champion WPP Media vision to be an undisputed industry leader showcasing the impact of your strategy on business performance. Youll receive strong client testimonials demonstrating the impact of AI-driven strategies and receive positive 360-degree feedback on your leadership and strategic contributions to WPP Media and Vision 30. You will have clearly improved team morale and culture reinforcing our identity as the global media collective and supported or achieved targeted revenue growth from existing clients and/or contributed to significant new business wins aligned with Vision 30 capabilities. Maintain high client scores and successful talent development in AI-focused roles plus key contribution to external thought leadership.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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