VP, Field Marketing 12 Month Contract (4015)

We make it our mission to ensure more genuine people have digital access to opportunities and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age location or background genuine people everywhere should be able to digitally prove who they are and where they live.

Field Marketing

The Field Marketing team at GBG consists of regional-specific marketing professionals across Americas EMEA and APAC. Together the team manages account-based marketing event marketing and other field activities to drive sales pipeline for each territory. Field Marketing are on the front lines of GBGs go to market strategy and help shape the businesss overall growth.

Vice President of Field Marketing

The Vice President Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events account-based marketing and sales enablement. This role manages Field globally for cross-region synergy while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract starting from July. Were open to team members being based near Chester or London.

• Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels
• Deliver longer-term market penetration and momentum working on initiatives that may show impact over multiple quarters
• Support the GTM team on global expansion opportunities including cross-sell campaigns and coordinating expansion across regions
• Responsible for both first-party and third-party event marketing and increasing ROI from events
• Manage a team of field marketers ABM specialists and external contractors to deliver campaign performance
• Measure the performance of the field marketing efforts including pipeline and revenue impact

• Experience leading a globally distributed team
• Strong partnership with sales teams and the broader go-to-market organization
• Familiarity with 6sense or similar ABM technologies
• Proven ability to drive ROI from events
• Expertise in process people and resource management including both in-house and external contractors

As an equal opportunity employer we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why were a great place to work drop an email to and well be in touch. You can also find out more about careers at GBG and check out our current opportunities at

Unleash your potential and be part of our mission to power safe and rewarding digital lives.

Required Experience:

Exec