VP, Acquisition

We are seeking a high-caliber VP of Acquisition Marketing to lead and execute Exinitys global marketing acquisition strategy. Reporting directly to the CMO you will lead a high-performing international marketing team tasked with scaling new trader acquisition across multi-channel strategy that is uniquely locally while leveraging a global approach.

This role demands a balance of commercial rigor performance marketing mastery outstanding collaborative team player and innovative leadership. You will be responsible for deploying multi-million-dollar budgets to drive measurable ROI building a world-class testing architecture and pioneering new scalable growth paths in a hyper-competitive global trading market.

Key Responsibilities:
1. Global Acquisition Strategy & Performance

• Lead the global client acquisition strategy taking full accountability for top-line user growth cost per acquisition (CPA) return on ad spend (ROAS) and long-term customer lifetime value (LTV).
• Scale mass market trader acquisition across diverse regions with hyper focus on cutting through locally with strict regulatory frameworks.

2. Channel Diversification & Expansion

• Reduce reliance on traditional paid search and social by aggressive diversification into programmatic brand consideration channels influencer marketing native advertising app marketing and significantly increasing localised media buying.
• Establish strategic local brand partnerships opportunities and offline-to-online initiatives that unlock untapped pools of retail traders.

3. Data-Driven Rigor & Robust Testing Culture

• Champion a continuous structured testing framework spanning full funnel marketing ad creative landing page conversion rate optimisation (CRO) messaging and bidding strategies.
• Partner closely with Analytics and Data Science to maximise performance through multi-touch attribution (MTA) media mix modeling (MMM) and automated predictive LTV scoring.

4. Innovation & MarTech Advancement

• Stay ahead of Fintech and AdTech shifts integrating AI-driven automation dynamic creative optimisation (DCO) and emerging marketing channels to gain competitive advantages.
• Oversee the evolution of the acquisition technology stack ensuring seamless integration between ad platforms analytics toolsets and customer onboarding funnels.

5. Leadership & Team Development

• Lead mentor and expand a cross-functional global acquisition team comprising performance marketers and agency partners.
• Foster a high-performance collaborative culture grounded in accountability rapid experimentation and continuous professional development.

Qualifications :

Candidate Profile & Qualifications

• Fintech / Online Trading Expertise: 8 years in senior acquisition/growth roles within high-volume online trading (FX/CFDs crypto or retail brokerage) iGaming or consumer fintech.

Track Record of Scale:

• Proven experience managing multi-million-dollar global performance budgets with tight ROI and CPA benchmarks.

Analytical Mastery:

• Exceptional data fluency; deep understanding of attribution modeling LTV:CAC ratios cohort retention and funnel economics.

Testing Mindset:

• Demonstrated experience architecting systematic large-scale experimentation programs with clear learning cycles.

Global Perspective:

• Strong experience expanding into emerging markets navigating regional compliance/regulatory environments and managing distributed teams across time zones.

Leadership Impact:

• Strategic thinker with a track record of building and scaling elite performance marketing teams.

Remote Work :

No

Employment Type :

Full-time