UK Regional Sales Manager

Position Title:UK Regional Sales Manager

Department: International Sales

Reports To: Director of International Sales

Date: 6/22/2026

Exemption Status: Salaried Exempt

Location: Hybrid; UK (home/field-based with travel to customer head offices)

POSITION SUMMARY:

MARSHALLTOWN U.S.A. LTD is seeking a field-based Regional Sales Manager to develop and grow sales across an assigned U.K. territory e.g. North; Midlands & Wales; South & London; Scotland. This position is responsible for managing and expanding distribution through builders merchants tool distributors buying groups and independent retailers and for driving pull-through demand with trade end users. The role combines account management of regional accounts with new-business development in-branch merchandising product training and demonstrations. The Regional Sales Manager should have a customer first mentality while delivering on company sales objectives profitability goals and striving to optimize efficiencies.

ESSENTIAL FUNCTIONS:

• Manage and grow sales across an assigned geographic territory through merchants distributors buying-group members and independent retailers.
• Identify and open new accounts; expand range and distribution at existing accounts.
• Build relationships at branch and regional-buyer level and deliver product training and demonstrations to counter staff and end users.
• Drive pull-through demand with trade end users (e.g. plasterers tilers bricklayers concrete and finishing trades).
• Execute promotional merchandising and point-of-sale programs in branch.
• Support national account activity locally where multiples have regional branches.
• Provide market intelligence on competitors pricing and demand trends.
• Maintain accurate CRM records pipeline and territory reporting.
• Collaborate with MARSHALLTOWN U.K. operations on forecasting and inventory availability.
• Other duties and project work as assigned.

KEY COMPETENCIES:

• Keeps immediate supervisor informed of important matters which must be handled at that level with emphasis on critical incidents related to employee safety and security.
• Contributes to a cooperative working effort by demonstrating a willingness to perform other job-related work as needed or requested.
• Decision-making and authority is exercised with good judgment recognizing when others must be involved.
• Shows initiative in gaining and maintaining the skills abilities and knowledge required to perform this position in at least a fully qualified and satisfactory manner.

EDUCATION EXPERIENCE AND SKILL REQUIREMENTS:

• Minimum 3 years of field sales experience ideally in hand tools building products or the merchant/distributor channel.
• Proven new-business development and territory growth track record.
• Comfortable delivering product demonstrations and counter/end-user training.
• Strong relationship-building self-management and journey-planning skills.
• Analytical mindset applied to territory sales planning forecasting and POS.
• Full clean U.K. driving license.
• Strong working knowledge of the Microsoft suite of products and CRM systems.
• Excellent attention to detail; superior planning and time-management skills.
• Able to work in a team environment but at the same time be a self-starter working from a home/field base.
• Willingness to travel extensively within the assigned territory and to trade shows; occasional US travel may be required.

MARSHALLTOWN U.S.A. LTD offers comprehensive total rewards packages to include competitive wages private medical insurance immediate vacation eligibility and the tools required to perform the role which may include a company vehicle or car allowance mobile phone and IT equipment.

MARSHALLTOWN U.S.A. LTD is committed to ensuring that all job applicants and members of staff are treated equally without discrimination because of sex sexual orientation marital or civil partner status pregnancy or maternity gender reassignment race colour nationality ethnic or national origin religion or belief disability or age.

Disclaimer:If you believe you need a reasonable adjustment for the role or the recruitment process then please discuss this with the manager running the recruitment process. Please email