Trade Marketing Manager | ESPA

About THG

We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

With us youll go further faster. What are you waiting for

Life at THG Beauty

We know that beauty isnt one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone everywhere empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA Ameliorate and Christophe Robinwith a marketplace for over 1300 third-party beauty brands through online retail sites LOOKFANTASTIC Cult Beauty and Dermstore THG Beautys ambition is to be the global digital partner of choice across the beauty industry supporting the channel shift to online.

THG Beautys breadth of relationships is unique to the beauty market; it engages with brands as a retailer a brand owner and a product developer and manufacturer making it the industrys digital strategic leader.

Were looking for a commercially minded brand-driven Trade Marketing Manager to join THG Beauty and lead ESPAs trade marketing strategy across the luxury spa wellness and hospitality channel.

ESPA is more than a skincare brand. It is a world of wellness sensory experiences and expert-led treatments and our spa partners are at the heart of bringing that world to life.

In this role youll develop and deliver high-impact trade marketing programmes that grow ESPAs presence desirability and commercial performance across luxury hotels destination spas day spas wellness clubs and premium hospitality groups.

Youll sit at the intersection of brand commercial and experience translating ESPAs brand strategy into compelling spa activations therapist engagement retail programmes treatment launches and partner experiences.

This is an opportunity to play a key role in shaping how one of the UKs most recognised spa and wellness brands shows up across the luxury hospitality landscape.

Youll lead trade marketing activity across retail B2B and spa channels balancing commercial priorities with the distinctive needs of the spa and wellness sector.

Youll develop and execute:

• Retail and spa launch plans
• Seasonal and promotional campaigns
• Trade and partner activations
• In-store and in-spa merchandising
• Retail animation programmes
• Treatment launches and wellness campaigns
• B2B events and trade showcases
• Sell-in and sell-out initiatives

Youll ensure every activation is commercially effective while remaining unmistakably ESPA.

The spa channel is a key growth and brand-building pillar for ESPA and youll own the trade marketing strategy that supports our most important partners.

Working closely with sales and account teams youll develop programmes designed to increase:

• Treatment bookings
• Spa retail sales
• Brand visibility and desirability
• Partner engagement and retention
• New partner opportunities
• Commercial performance across strategic accounts

Youll understand that the spa environment is part of the customer experience and that every touchpoint can influence both treatment and retail conversion.

Our therapists are some of ESPAs most powerful brand advocates. Youll create engaging programmes that bring them closer to the brand build product confidence and ultimately drive commercial performance.

Youll work closely with education training sales and spa teams to develop:

• Therapist engagement initiatives
• Activation toolkits
• Product and treatment campaigns
• Retail recommendation programmes
• Education and motivation initiatives
• In-spa launches and experiences

Youll understand the important connection between therapist advocacy treatment experience and retail conversion.

Youll help elevate ESPA from skincare supplier to strategic wellness partner.

That means developing strong relationships and compelling marketing programmes for luxury hospitality and wellness partners with an understanding of the different stakeholders involved from Spa Directors and Wellness Directors to Hotel GMs Procurement teams and wider hospitality operators.

Youll bring a relationship-led commercially focused approach to partnership marketing ensuring ESPA adds genuine value to the guest experience as well as the partners business.

Youll translate ESPAs distinctive brand world into immersive memorable spa experiences.

This could include:

• New treatment concepts and launches
• Sensory rituals and wellness journeys
• Seasonal spa experiences
• In-spa storytelling and merchandising
• Guest engagement touchpoints
• Spa-exclusive activations
• Wellness programming
• Retail storytelling

Youll have a strong instinct for luxury wellness and experiential marketing understanding how to create experiences that feel premium relevant and commercially effective.

This is a commercial marketing role and youll be accountable for measurable impact.

Success will be reflected through:

• Spa retail growth
• Treatment performance
• New product and launch performance
• Sell-out growth
• Trade campaign ROI
• Partner engagement
• Strategic account growth
• Improved therapist advocacy and retail attachment
• Stronger ESPA brand presence across the spa channel

Youll be comfortable working with data measuring performance and using insight to continually optimise activity.

Were looking for someone who combines commercial marketing expertise with a genuine passion for beauty wellness and luxury experiences.

Youll ideally bring:

• Strong trade marketing experience within beauty wellness luxury hospitality or a related sector
• A strong understanding of the spa and wellness industry
• Experience developing and executing B2B and partner marketing programmes
• Commercial awareness and confidence working with performance data
• Experience managing multiple stakeholders and strategic partners
• Strong project management and organisational skills
• A creative approach to brand activation and experiential marketing
• Excellent communication and relationship-building skills
• The ability to balance brand ambition with commercial realities

Most importantly youll understand that successful spa marketing is about more than putting products on a shelf. Its about creating experiences that inspire therapists engage guests and drive commercial results.

Whats in it for me

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.

• Dont want to work on your birthday We dont either! Enjoy your day off on us!

• Enhanced maternity and paternity pay depending on length of service.

• Up to 10 days compassionate leave.

• Buy back up to 3 days each year.

• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

• State-of-the-art on-site gym.

• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.

• Subsidised bus pass from Manchester City Centre to our ICON office.

• Up to 50% staff discount on THG brands.
  
  
• On-site staff shop.
  
• Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.

• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.