Senior Trade Marketing Coordinator

I feelreallyluckyto be surroundedbysuch a great team.Im not onlygratefulthat theyvehelpedmeachieve my goalsbut also thatI can givethem aplace where they can achievetheirs.

Forming part of theMarketingEventsand Mediateamwithin the widerMarketing PR and communicationteam the Trade Marketing function is responsible for creating and implementing marketing strategies to drive the success of EU retail concession and wholesale stores.The team works in collaboration with the wider organization to ensure an integrated and customer focused approach across alltrade marketingactivations. This rolewill supportretail full priceand outletspecifically reporting directly to theRetailMarketingManager.

You are hands-on collaborativeacreative thinkerwho ispassionate about marketingand consumerbehaviour. You have outstanding communication skills can effectivelywork with and influence colleagues as well as internal and external partners.Someone whothrivesina rapidly changing environment bringing fresh thinking to the planning and implementation of marketing campaigns.You are highly organized keen-learner and self-motivated able to work well to deadlines and perform multiple tasks effectively and concurrently.

• Support theSeniorMarketingManagerinthe timely development and delivery of high impact cost effective marketing plans in support of seasonal activity and events acrossEUowned retailLifestyle & Outletstoresand outlet partner channels

• Collaborate with the cross-functional teams in the development of marketing initiativesand multichannel 360 campaignswith a focus onengaginginstorecustomerexperiences and eventsinfluencer partnershipsand digital campaigns

• Proactively collaborate across divisions ensuringefficient communications to deliver consistent brand messaging andcreate a cohesive customer journey across all touchpoints

• Work in partnership with theinternaldigital teams to innovate and implement digital&socialdrive to store initiatives

• Effective end-to-end management & co-ordination of all stages of campaign development from initial brief through to design sign off costingseventualdelivery into stores within the requested timeframeand monitoring results

• Fosterstrong and transparent relationship with internal and external stakeholders

• Facilitate store ledclientelinginitiatives/ appointments both virtual and instoreprovide seasonal tools andmanageGWP allocation

• Share seasonal assets and regular updates with malland outletpartners leverage their channelsto amplify marketing activationsand ensure global alignment

• Ensure all calendars are up to date. Work closely with Retail and Planning team toreviewparticipation in local promotional eventsandcascadeto Outlet partners

• Effectively manageday to daycommunications with outlet partners

• Develop strong partnerships within the field and retail store network to foster new ideas and explore new opportunities

• Identify and present strategic opportunities that meet Michael Kors business objectives forretailfull priceand outletchannels(all product categories across MMKMensand Kids) with a particular focus on traffic driving tactics

• Manage theprojectsbudget and report on ROI

• Stay current and knowledgeable on new developments trends and technologies in the luxury and fashion industry space

• Create compelling reports about the market industry trends and the competitive landscape

• Bringnew and innovative ideas that can be developed into marketing initiatives

• At least 35 years of Marketing experience preferably in the luxury sector

• Proven success in planning and delivering campaigns

• Advanced proficiency in Microsoft Excel Word PowerPoint and Outlook

• Bachelors degree or equivalent

• Well-versed in all aspects of Marketing with a strong brand judgement and understanding of the luxury industry

• Organised efficient ways of working owning projects and managing project files and trackers

• Exemplary written and oral communications

• Knowledge of a second European language

• Proactive and analytical approach to problem-solving with a strategic mindset and the ability to think holistically across campaigns and channels - keeps the spirit of the original 360 thinking without the prescriptive/exclusive language.