Talent Manager (Creators & Influencers)

Role purpose

The Talent Manager is responsible for managing the delivery of talent and creator activity across ASOS campaigns always-on content Brand Heat moments VIP gifting and social-first activations.

This role sits between strategy and execution turning the Talent Leads direction into clear plans strong relationships and high-quality delivery. It ensures talent activity is culturally relevant commercially connected operationally smooth and aligned to ASOSs role as The Stylist.

Why this role matters

ASOS needs talent activity that feels intentional distinctive and platform-native not disconnected or purely transactional. The Talent Manager helps ensure the right people are connected to the right moments with the right brief product usage channel plan and follow-through.

This is a hands-on role for someone who understands creators fashion social platforms and cultural relevance while also being highly organised commercially aware and confident managing multiple workstreams at pace.

What you will be responsible for

Talent and Creator Delivery

• Manage the delivery of talent and creator partnerships across assigned workstreams including campaigns always-on social Brand Heat VIP gifting collaborations and cultural moments.
• Translate the Talent strategy into clear execution plans timelines briefs deliverables and stakeholder actions.
• Support talent sourcing shortlisting outreach onboarding negotiation scheduling approvals and campaign fulfilment.
• Ensure all activity feels authentic social-first and aligned to ASOSs brand direction audience and creative standards.

Relationship Management

• Build and maintain strong relationships with creators influencers stylists agents VIPs industry contacts and agency partners.
• Represent ASOS externally with professionalism cultural awareness and strong brand judgement.
• Support long-term relationship building so talent activity compounds over time and strengthens advocacy for ASOS.
• Identify emerging creators tastemakers and cultural voices who can help ASOS show up in the right conversations.

Campaign Social and Brand Heat Integration

• Partner with Brand Marketing Social Editorial PR Creative Media and Commercial teams to integrate talent into campaign and content plans.
• Support the development of platform-first talent ideas that can drive reach engagement saveability shareability and talkability.
• Manage talent requirements across shoots launches events reactive moments product stories and social-first activations.
• Ensure talent content is delivered on time to brief and with the right usage disclosure and approval process in place.

Operations Governance and Budget Support

• Manage the operational detail of talent activity including briefs contracts POs invoices usage product requests logistics and trackers.
• Maintain accurate talent databases campaign documents reporting trackers and status updates.
• Support budget management across talent fees gifting agency costs production support and amplification requirements.
• Escalate risks blockers and opportunities early ensuring the wider team has visibility of decisions and dependencies.

Reporting Insight and Optimisation

• Track and report on talent performance across reach engagement content delivery earned visibility campaign support and brand relevance.
• Use performance data social listening and cultural insight to identify what is working and where activity should be optimised.
• Share learnings with Talent Brand Social PR and Media teams to improve future briefs talent selection and activation planning.
• Monitor competitor activity platform trends and creator behaviour to keep ASOS close to culture.

Qualifications :

Who were looking for

• Experience in talent creator influencer social PR partnerships casting or brand marketing roles ideally within fashion lifestyle retail media or culture-led brands.
• Strong understanding of Instagram TikTok YouTube creator communities and social-first content formats.
• Culturally connected with a strong instinct for fashion entertainment internet culture and what makes talent activity feel relevant.
• Highly organised and comfortable managing multiple projects timelines budgets and stakeholders in a fast-paced environment.
• Strong communication and relationship-building skills with confidence working with talent agents agencies and internal teams.
• Able to balance creative judgement with operational discipline and commercial accountability.
• Proactive collaborative and calm under pressure with strong attention to detail.

Additional Information :

BeneFITS 

• Employee discount (hello ASOS discount!) 
• Employee sample sales 
• 25 days paid annual leave an extra celebration day for a special moment 
• Discretionary bonus scheme 
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits 
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role 

Remote Work :

No

Employment Type :

Full-time