Strategy and Planning Director

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Strategy & Planning Director adidas Global

Join the team shaping the future of media for one of the worlds most iconic brands.

As part of the adidas Global Enablement team youll help drive media strategy and planning excellence across markets worldwide. Working at the intersection of sport culture and creativity youll play a key role in helping adidas connect with audiences through innovative effective and globally connected media solutions. This is an opportunity to influence work at scale develop talented teams and set new standards for modern planning across Omnicom Media Group.

What youll do

As Strategy & Planning Director youll lead the development of global communications strategies and planning frameworks that guide both brand activity and major campaigns. Partnering closely with senior adidas stakeholders youll help shape briefs uncover strategic opportunities and ensure planning recommendations are grounded in audience insight effectiveness and business outcomes.

Youll:

• Set the strategic direction and planning standards for adidas globally.
• Develop connected communications strategies across audience channel investment and measurement planning.
• Translate cultural behavioural and commercial insights into actionable planning guidance.
• Lead global investment recommendations using data planning tools and effectiveness learnings.
• Drive innovation opportunities and help scale successful solutions across markets.
• Connect planning activation measurement and optimisation to improve performance.
• Champion OMNI and modern connected planning practices across the team.
• Coach and develop two Planning Managers fostering collaboration growth and high standards.

What youll bring

• Strong experience in communications strategy media planning and effectiveness-led marketing.
• Expertise across digital social content commerce addressable and traditional media.
• Experience leading strategy on large complex or international accounts.
• A track record of building trusted relationships with senior clients and agency partners.
• Confidence presenting strategic recommendations with clarity and influence.
• A collaborative leadership style and passion for developing talent.
• An international mindset balancing global consistency with local relevance.

If youre excited by the opportunity to shape global media strategy influence industry-leading work and help develop the next generation of planning talent wed love to hear from you.

About Omnicom Media

Omnicom Media is the media services division of Omnicom bringing together some of the worlds most recognised agency brands specialist capabilities and media expertise. We operate one of the industrys strongest media ecosystems designed to help our clients unlock growth through intelligence innovation and collaboration.

Everything we build from systems and platforms to products and capabilities is designed with growth in mind. Our integrated Growth Ecosystems are tailored to each clients ambitions: modular intelligent and adaptable deploying the right capabilities at the right time to create meaningful impact and drive transformational results.

40000 people - Our scale is powered by our talent. With access to global expertise local market insight and operational excellence our teams work together to deliver smarter solutions for clients around the world.

70 markets - Our global reach enables us to create strategies informed by culture commerce and consumer behaviour ensuring relevance in every market.

150 cities - With teams embedded in communities worldwide we combine local knowledge with global perspective to help clients navigate an ever-evolving media landscape.

Join Omnicom Media and be part of a global network where your ideas expertise and ambition can help shape the future of media.

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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