Sr. Director Sports Partnerships EMEA

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The Sr. Director Sports Partnerships EMEA is responsible for driving strategic growth across the EMEA sports and entertainment portfolio through the development expansion and stewardship of league sponsor brand agency venue and partner relationships. This leader serves as a key contributor to regional revenue generation sponsorship activation strategy client retention new business development and cross-market execution while building and leading a high-performing team across EMEA.

LOCATION:

• This role is based out of our London UK or Manchester UK office andoffers a flexible onsite schedule of onsite 4 days per week with 1 day remote.
• To be considered you must live within commuting distance as regular in-person collaboration is a key part of the role.

TRAVEL:

• Required across EMEA and internationally as needed

The role requires a proven regional business builder who can identify EMEA market opportunities cultivate executive-level relationships develop innovative sponsorship and merchandise strategies and translate client objectives into measurable commercial outcomes. Working closely with the Managing Director EMEA and global leadership the Director will play a critical role in shaping regional strategy fostering cross-functional collaboration and accelerating long-term growth across priority EMEA markets.

Key Responsibilities

Strategic Growth & Business Development

• Lead the development and execution of EMEA growth strategies designed to expand revenue increase market share and strengthen the organisations sports and entertainment portfolio across priority markets.
• Establish cultivate and expand strategic relationships with leagues clubs rights holders sponsors agencies venues partners and key industry stakeholders across EMEA.
• Identify and capitalise on new business opportunities by leveraging regional relationships market intelligence global capabilities and emerging sports and entertainment trends.
• Drive sponsor engagement initiatives that increase activation effectiveness improve programme adoption and maximise partnership value.
• Collaborate with EMEA and global leadership to develop innovative merchandise marketing fan engagement employee engagement and sponsorship solutions that support client objectives and organisational growth.

Client & Partnership Leadership

• Serve as a trusted advisor to key EMEA clients and partners delivering strategic recommendations that enhance partnership performance and long-term value.
• Lead efforts to retain grow and regionalise existing partnerships through proactive relationship management consultative business planning and coordinated account leadership.
• Partner with account teams to develop integrated sales marketing merchandise and activation strategies that drive revenue growth and client success across EMEA.
• Ensure exceptional client experiences through responsive service operational excellence strategic problem-solving and effective coordination across countries and functions.

Team Leadership & Talent Development

• Foster a high-performance EMEA culture through mentorship accountability continuous development and recognition.
• Provide leadership and guidance to direct reports and cross-functional contributors adapting coaching styles to maximise individual and team effectiveness across markets.
• Partner with EMEA executive leadership on staffing strategies organisational design succession planning and capability-building initiatives.

Financial & Operational Management

• Establish performance objectives revenue targets and key metrics aligned with organizational goals.
• Manage team budgets and resources to ensure profitability operational efficiency and responsible financial stewardship.
• Monitor business performance through reporting forecasting and data-driven decision-making.
• Ensure teams effectively manage expenses while maximizing return on investment and growth opportunities.

We are pleased to share the base salary range for this position is 135000 to 165000. If you are hired at BDA your compensation will be determined by factors such as skills education and experience while also taking internal equity and pay fairness into the spirit of transparency the range listed represents the full base salary range for the role with starting salaries typically set within this range to allow room for growth over time.Certain revenue-generating positions may be eligible for incentive compensation.

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