Specification Sales Manager Area Sales Manager North North West London

Specification Sales Manager / Area Sales Manager - Technical Sales - North / North West London

We are recruiting for a Specification Sales Manager / Area Sales Manager for a well-established market-leading manufacturer within the electrical sector.

This is a field-based technical sales and territory management role covering the N and NW London postcode areas working with local authorities housing associations electrical contractors installers distributors electrical wholesalers and other specifier-led customers.

This opportunity may suit someone currently working as an Area Sales Manager Field Sales Manager Technical Sales Manager Specification Sales Manager Business Development Manager Sales Engineer or Account Manager within the electrical technical product building product distributor wholesaler or contractor-led market.

This is an established territory that has achieved 2.1m of this years 3.6m turnover target making it a strong and active area with existing relationships to manage develop and grow as well as having lots of new business potential.

On offer is a basic salary of up to 55000 with an OTE guide of around 100000 per year plus company car and wider benefits. The current company car is a BMW X3 Hybrid and the business is moving towards fully electric company cars. Electric car drivers are provided with a charging card so there is no requirement to have a home charger.

As the Specification Sales Manager / Area Sales Manager you will be responsible for:

• Managing and growing sales across the N and NW London postcode areas.
  
• Targeting product specification on Local Authority Housing Association and other specifier-led projects.
  
• Building relationships with electrical contractors architects new build developers M&E contractors installers and distributors.
  
• Supporting the distribution network including electrical wholesalers as the specification specialist for the area.
  
• Building strong relationships across the full supply chain from specification through to distribution and installation.
  
• Delivering training product presentations and customer meetings where required.
  
• Producing territory reports and using the CRM system to record visits specifications opportunities and customer activity.
  

Location

The role is responsible for the N and NW postcode areas.

Candidates based in or around N and NW IG E W EN WC EC UB1 UB5 UB6 AL1 AL2 AL4 AL9 AL10 suitable HA postcodes and suitable WD postcodes are likely to be well placed for the territory. There is some flexibility on home location for strong candidates provided they can clearly demonstrate that they are able to travel into cover and manage the N and NW London postcode areas effectively.

First-stage interviews are planned to take place on Monday 14 September 2026.

To be considered for this opportunity you will need to demonstrate:

• Area sales field sales technical sales or specification sales experience within the electrical sector technical products building products or a similar industry.
  
• Experience working for a manufacturer which can include making the move from an electrical wholesaler to a manufacturer within the last 12 months.
  
• Experience selling into or working closely with electrical wholesalers distributors contractors specifiers housing associations local authorities or similar customers.
  
• Experience of developing business with a technically biased product in a specification-led environment.
  
• Strong territory planning and business development skills.
  
• Evidence of regularly achieving or exceeding sales targets.
  
• Strong communication skills with the ability to identify contacts gain appointments and build long-term relationships.
  
• Strong administration skills including experience using Microsoft Office / Microsoft 365 and CRM systems.
  
• A full UK driving licence and the ability to manage a field-based sales territory.
  

Please note that candidates currently working for CEF or Edmundson Electrical cannot be considered for this opportunity.

On Offer

• A salary of up to 55000 negotiable based on experience.
  
• OTE guide of around 100000 per year.
  
• Company car currently a BMW X3 Hybrid with the business moving towards fully electric company cars.
  
• Electric car drivers will be provided with a charging card so there is no requirement to have a home charger.
  
• Wider company benefits including 5 weeks holiday private healthcare etc.
  
• Established active territory covering N and NW London with existing client installer and distributor relationships.