Social Media Producer, CBeebies

JOB BAND: D

CONTRACT TYPE: Fixed-term until Febuary 2027

DEPARTMENT: BBC Childrens & Education

LOCATION: Salford - Hybrid 2 days in office

PROPOSED SALARY RANGE:depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Have you got proven experience producing social campaigns for brand and/or media organisations Do you lead on multi-platform campaigns aimed at parents and carers We need you! Join the BBC Childrens & Education team as a Social Media Producer. Youll be leading on social strategy for CBeebies Parenting festivals and live events as well as bringing the nations favourite CBeebies brands to life through social content.

WHY JOIN THE TEAM
As well as our well-loved CBeebies brands franchises and live events we now are home to CBeebies Parenting. The offer launched in 2025 and has become one of our flagship CBeebies brands helping parents and carers to navigate the ups and downs of parenting. This role is a chance for you to shape what our full CBeebies offering looks like on Social leading a team of creatives working across TikTok Instagram Facebook and WhatsApp. You can expect a creative inclusive environment that values collaboration and big ideas.

YOUR KEY RESPONSIBILITIES AND IMPACT:

Produce champion and communicate our multi-platform CBeebies Parenting offer across social platforms with a particular focus on TikTok
Work closely with Comms Content Impact and Marketing to define activity for key campaigns as well as live events and festivals
Manage motivate and inspire a team of Social Media Executives and Co-ordinators to bring CBeebies Parenting brands and live events to life across social platforms
Work closely with TV Commissioners on the best content ideas to promote priority brands and franchises
Champion data and analytics using reports and look-backs to ensure content and campaigns are data-driven and constantly evolving
Compliance of all social assets ensuring all content aligns with BBC values and messaging


YOUR SKILLS AND EXPERIENCE - KEY CRITERIA

Proven experience delivering high-performing social campaigns across multiple platforms including podcasts festivals live events and TV
Experience getting buy-in from multiple disciplines and communicating the role of social in a multi-platform environment
An in-depth understanding of social platforms algorithms and content
Strong experience managing and motivating teams with proven involvement in the development of staff
Experience measuring results and showing value in digital content using social measurement platforms
Strong communication and presentation skills. Comfortable communicating with senior stakeholders