Social Media Manager

The Social Media Manager provides key support to the Senior Channel Manager and operates at the inter-section of fans brand and revenue. They are responsible for the quality creative ambition and commercial value of the teams social publishing with a clear understanding of how great content grows fanbases builds brand equity and drives commercial returns for Williams.

The Social Media Manager leads the planning creation and publishing of best-in-class content across Williams social channels including; 

• Support the planning creation and publishing of content across all social media channels in line with Williams overarching social and content strategy and content pillars.
• Provide experienced support to channel strategy audience growth planning and fan engagement frameworks with a clear understanding of how social drives brand value and revenue for the team.
• Demonstrate a fluent understanding of fans brand and revenue as interconnected levers: how fan-first content builds reach and loyalty how brand standards protect equity and how both translate into commercial value for partners.
• Provide commercial and creative social expertise to Williams Partners attending partner meetings with an agency mindset proactively pitching new ideas when relevant and ways to elevate campaigns beyond the brief.
• Champion rigorous quality control on every asset before publish following Williams social content proofing process in full checking partner logos spelling grammar channel specifics rights and brand compliance.
• Own the partner check within the proofing flow: confirming contractual obligations logo accuracy Partner Manager approval and performance-metric logging for every partner asset.
• Act as brand guardian for social ensuring every post reflects Williams narrative tone and audience targeting and meets Brand quality guidelines ahead of sign-off.
• Set an exceptionally high bar for creative and visual quality across every post holding the wider content team to the same standard.
• Bring deep expertise in both organic and paid social best practice using paid media to extend reach and performance of organic content and partner campaigns.
• Work closely with the Fan Engagement team to use data and insight to inform creative decisions and to document the commercial value of content to partners and stakeholders.
• Collaborate closely with Creative Communications Partnerships and wider Marketing teams to develop content that meets brand and business objectives.

Qualifications :

Essential:

• 5 years experience managing social media channels for leading brands sports properties or agencies with strong partner and client management expertise and a proven ability to deliver best-in-class social content and campaigns.

• Demonstrable experience working with commercial partners comfortable presenting ideas elevating campaigns and defending creative decisions in partner meetings.

• A sharp fluent understanding of how fans brand and revenue interact in a sports context with the ability to translate that understanding into editorial and commercial decisions.

• Exceptional creative judgement and an acute understanding of brand with the ambition and taste to push visual and creative quality on every post.

• Meticulous attention to detail with experience operating within a formal content proofing and sign-off process (partner logos rights spelling brand compliance).

• Strong knowledge of both organic and paid social media with hands-on experience planning and activating paid campaigns to support organic and partner content.

• Confident using social data and insight to inform decisions and evidence content and campaign value to partners.

• Excellent communication and interpersonal skills with a collaborative team-player mindset and the ability to build trust quickly with partners and colleagues.

• Highly organised resilient and adaptable able to manage competing priorities and a changeable workload at pace without ever letting standards slip.

• Flexible to work occasional weekends and across time zones where required by the content and partner calendar.

Desirable:

• Good working knowledge of Adobe Creative Suite; experience with Meta Business Manager or other paid social platforms.
• Motorsport knowledge or genuine passion for the sport and its global fanbase.
• Experience in a sports organisation entertainment property or premium brand where fan engagement and brand integrity are central to commercial success.

Additional Information :

Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.

Remote Work :

No

Employment Type :

Full-time