Social Media Lead

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Social Media Lead

Location: Kingston United Kingdom.

About the role:

Youll be the strategic architect behind content that connects iconic brands with contemporary culture. Based in Kingston UK with hybrid working arrangements (min. 3 days per week on-site) youll oversee social strategy and execution for well-loved food brands across UK. Your strategic vision will transform brand messaging into cultural currency ensuring our products dont just participate in conversations but help define them.

Youll be the strategic orchestrator behind social-first approaches that elevate brand presence in the digital landscape. Working at the intersection of cultural relevance and commercial objectives youll translate consumer insights into compelling content strategies that resonate with diverse audiences whilst also overseeing a team of organic social media managers to create best in class organic social strategies. Were looking for someone who can identify golden opportunities within cultural movements finding innovative ways to embed our brands authentically into the conversations that matter. Success means building a cohesive social ecosystem where creativity cultural relevance and commercial results work in perfect harmony.

• Define and execute ambitious content strategies that position a range of beloved food brands at the heart of cultural conversationsfocusing on organicsocial butfeeding into influencer and paid strategies.
• Be a strategic partner with our client and their agencies. Day-to-day expert and advisor to brand teams. Feed into wider marketing and campaign decisions.
• Providestrategic guidance on influencer agency partnerships and deliver informed recommendations tooptimizecollaboration and performance.
• Lead ateamcomprisingof 3 x Social Media Managers
• Drive performance insight and optimisations across social channels and strategies
• Oversee influencer activity
• Create frameworks and guidelines that ensure consistent quality across always-on content influencerpartnershipsand reactive moments
• Spearhead the integration of GenAI technologies that enhance creative outputs whilemaintainingbrand authenticity
• Collaborate with insights and analytics teams to continuously optimise performance and apply learningsto elevate social content and channelperfmance
• Transform client briefs into innovative social approaches that deliver against both brand and commercial objectives
• Shape the evolution of our social offering as platforms and audience behaviours evolve
• Stay ahead of emerging cultural trends tomaintainour brands cultural relevance
• Deliver work that builds measurable brand love while driving commercial performance
• Connect everythingsocialtogether orchestrate the social ecosystem across organic influencer and paid so always-on content and campaigns sing in harmony.

• A track recorddemonstrating6-8 years of success in senior social media leadership with strong experience across consumer brands or content-focused agencies
• Strategic thinking that connects cultural insights to measurable business outcomes
• Proven ability to lead diverse teams whilemaintainingexcellence in fast-paced environments
• Expertisein enterprise-grade social management platforms (Sprinklr Hootsuite Meltwater or similar)
• Experience managing integrated campaigns across Instagram TikTokYouTubeand emerging platforms
• A talent for translating complex strategic thinking into clear compelling presentations
• The ability to influence senior stakeholders with confidence and authority
• An eye for cultural movements before they become mainstream trends

Req ID: 17749
#LI-SL1 #LI-Hybrid #LI-midsenior

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.