Social Media + Community Manager
Job Summary
This one is mostly camera ideas creation and shipping.
We make fresh food for cats. 100% fresh meat gently cooked in our Suffolk kitchen and delivered to cats homes. Were already changing how cats eat. Now we want to change how cat brands show up online.
We dont want polished corporate content or stock photos of cats with motivational captions. We want chaos personality and obsession. The kind of content people stop scrolling for.
Youll be a face of KatKin and the person who makes most of our organic socials yourself. Thats the full mix - video feed posts and stories - and not just the big swings. On camera as much as behind it. Writing shooting editing posting then replying to comments like someone who actually cares. Every day.
This is a blank canvas for content. One day youre interviewing cat owners on the streets of London. The next youre reporting breaking cat news from inside a giant green fridge. You might convince the team to dress as cats and cause havoc across the city or spend a morning following your own cat around with a camera while they accidentally make the funniest thing weve posted all year.
Youll invent the content not just run it. Recurring series characters running jokes social stunts and an unmistakable KatKin personality. We want people to know its KatKin before they see the logo.
If an idea sounds slightly ridiculous thats a good sign. If it sounds completely ridiculous were interested.
But the content is only half the job. The other half is the community. KatKin cat parents are some of the most devoted opinionated and gloriously obsessed people online and your job is to turn them from followers into a community that feels like it belongs to something. That means living in the comments and DMs as a real cat person not a faceless brand account. Knowing your regulars. Finding our most devoted cat parents and pulling them into what you make. Some of it happens offline too through events meet-ups and the odd bit of organised chaos. Get this right and the content travels further because the community carries it for you.
We wont pretend its all stunts. This role has a daily beat to it too. Shipping content being on camera and jumping on cultural moments the same day they break. The wild stuff is built on top of that beat not instead of it.
Youll sit in the Brand Creative team and report to our Brand Marketing Lead working alongside experienced brand creative and growth leaders.
The details
Level:Junior to mid-level. Real ownership from day one with a brand and creative team around you to learn from and build with.
Salary guidance:depending on experience
Location:London with 1 day working from home each week
Making and shipping KatKins organic social daily - video photo feed posts and stories - mostly created by you
Being a regular face of the brand on camera including filming in public
Reacting to cultural moments fast the same day where it counts
Growing and engaging the cat-parent community online and offline
Replying to comments and DMs in brand voice
Owning the social calendar turning the brand teams plan into a steady stream of content
Tracking what works and doubling down. Knowing why a post flew not just that it did
A natural on camera deeply online and genuinely cat-obsessed
Funny creative curious and fearless about trying new weird ideas
Strong instincts across TikTok Instagram Facebook and emerging platforms
A sharp writer so that the caption and feed post can carry as much weight as the camera.
Around 2-4 years making social content for a brand people recognise
Scrappy. Youd rather ship something good today than something perfect next week
Things youve personally made that performed and you can tell us why they worked
A community-builder. Youve grown and engaged an audience before and you treat community as a craft not a comments-section afterthought.
Bonus points for a cat of your own whos ready for their close-up
MacBook and the kit you need to make great content
Health insurance with AXA including dental and optics
Professional development budget of up to 800 a year
26 days annual leave including your birthday plus bank holidays
An extra day of leave for every year youre here up to four extra days
Pension plan with company contributions
Enhanced parental leave
Work From Anywhere for up to 2 weeks a year
50% off KatKin fresh meals for your cat
Office cats dogs fresh fruit and snacks and good people
Team socials and events
Cycle to work scheme
Skip the cover letter.Send us four things instead two to show your craft and two for fun:
A piece of socialcontent you made that worked and a few lines on why it worked.
A community youve grown or brought to life and how you did it.
A ridiculous idea for a KatKin social series. One zany paragraph is plenty plus a quick AI-generated image if it helps bring it to life. Dont worry about it being perfect - we just want to see how your mind works.
The most joyfully obsessed thing youve ever done for a cat youve loved.
Cats are family. Come help us prove it to the rest of the UK.
We want to make our recruitment processes accessible to everyone so if there is any way that we can support you to be the best you can be please contact terrie@
Required Experience:
IC
About Company
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues uniqu ... View more