Social Lead, Pharmaceuticals (UK)

This is a hybrid role with 2 days per week required in our London office.

12-month FTC.

About Greenpark

Greenpark is a global award-winning digital agency specialising in omnichannel search and raison detre is to create amazing content that people and algorithms love. How Through data-led and performance-driven search and social contentto help brands create meaningful connections that impact peoples lives. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever Campari Group AIA Opella Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

Want the real inside scoop Our Playbook gives you a peek into how we work collaborate and get things done at Greenpark. Check it out here

Our Values

As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core. We Strive Acting Together With Kindnessare the values that guide us.

About the role

As a Social Lead you will play a key role for one of our key pharmaceutical clients providing strategic and operational leadership for always-on social and community management across multiple brands and European markets. You would also be expected to work across Greenparks other verticals of food and drink and beauty and wellbeing as well as contribute to our wider agency social offering. Based in the UK youll oversee community management workflows social listening insight and reporting working closely with local-language community managers creative and project management teams to deliver compliant high-quality social at scale all while staying ahead of platform industry and regulatory developments.

What youll do

• Lead social media strategy planning reporting and always-on community management across our Pharma and consumer healthcare accounts spanning multiple brands and markets.

• Lead mentor and manage a multi-market team of native-language community managers providing clear direction quality control and consistency across markets.

• Own and optimise community management workflows from monitoring and engagement through to escalation and issue routing streamlining processes to reduce manual effort and make the best use of team capacity.

• Set and maintain governance documents tone of voice guidelines approved FAQs and community response matrices ensuring all activity follows pharmacovigilance (PV) and adverse event reporting processes and clear escalation protocols.

• Oversee the social content calendar partnering with creative and project management teams to plan seasonal and always-on activation and ensuring content moves through regulatory and medical approval before anything is published.

• Own social listening and community insight: tracking conversations by topic sentiment brand market and platform to uncover audience needs emerging trends and potential issues early.

• Lead reporting across markets from monthly performance scorecards to quarterly business reviews translating data into clear recommendations for community management FAQs and future content planning.

• Build a structured feedback loop between community management and content teams using audience signals to shape future content and tracking recommendations through to outcomes.

• Champion social search and platform best practice and advise on the role of social content in AI visibility for health and pharma brands.

About you

• Significant experience (5 years) in social media leadership including managing community management functions and mentoring teams across multiple markets.

• Proven experience working in regulated industries; pharma healthcare or consumer health experience is strongly preferred.

• A solid understanding of pharmacovigilance adverse event reporting and medical legal and regulatory review processes with experience working within formal approval workflows is preferred.

• Experience running always-on multi-market community management programmes ideally across European markets and with local-language teams.

• Hands-on experience with social listening and community management tools (such as Sprout Social Brandwatch or Talkwalker) including topic and sentiment analysis.

• An expert understanding of social reporting and analytics with the ability to turn data into insight and clear recommendations for clients and internal stakeholders.

• Strong process and workflow management skills with experience streamlining operations managing team capacity and delivering against fixed approval deadlines.

• A strong understanding of social platforms and best-practice content formats for each channel and audience; knowledge of social search and the growing role social plays in AI visibility is a huge bonus.

• Experience in both organic and paid social preferred with the ability to align strategies across paid organic and web.
• You
  live & breathe Greenparks core values We Strive Acting Together With Kindness -
  championing openness respect innovation and teamwork - so that every interaction both internally and externally reflects our commitment to our values.
  

At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.

Required Experience:

Senior IC