Social Creative Director, EMEA

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Social Creative Strategy Director EMEA

Location: London or Paris

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

As our brands scale globally and particularly across EMEA social isnt a support channel its where discovery conversation and demand are created. Were building a social creative engine designed to move at the speed of culture across every market we operate in and we need a creative leader whose work people already know recognize or can point to.

Why This Role Matters

Social-first creative at SharkNinja is built to be felt shared and acted on rather than passively watched. Across EMEA our opportunity is enormous and we need someone whos already run creative at this scale with a body of work that shows it: big productions talent and a large distributed team of creators not a solo operator.

Based in France the Creative Strategy Director is the creative owner for SharkNinja brands on social across EMEA markets starting with the UK France Germany Italy Spain and expanding beyond. This role is embedded within the Global Social Creative team working hand in hand with global creative leads to ensure every markets social presence is original culturally relevant and best-in-class.

This is a senior creative leadership role for someone with a proven track record one they can show not just describe spanning both influencer/creator-led work and organic brand content. Someone who knows how to turn cultural fluency into concepts that travel who has run large-scale productions involving talent and creators and who can lead guide and scale a sizable cross-regional creative team through strong process rather than just personal output.

What Youll Do

Own Social-First Creative for SharkNinja Brands Across EMEA

• Serve as the creative lead and tastemaker for SharkNinja brands (Shark and Ninja) on social across EMEA with primary focus on the UK France Germany Italy and Spain in tight collaboration with the Global Social Creative team and VP Social Creative
• Develop concepts that span both influencer/creator-led and organic content rooted in cultural relevance for new and existing products across organic paid and influencer/creator channels
• Ensure creative work is designed to travel across markets and platforms through sharing remixing and conversation while respecting local cultural nuance

Run Large-Scale Productions and Talent Collaborations

• Lead and direct large-scale social productions involving talent creators and external partners from concept through execution across multiple EMEA markets simultaneously
• Direct shoots and productions both virtually and in-person ranging from lo-fi creator content to high-production talent-driven moments
• Build the relationships and processes needed to work effectively with talent agencies and creators at scale

Lead and Empower a Large Cross-Regional Creator Team

• Provide clear creative direction feedback and guidance to a large team of creators spanning multiple EMEA markets building the frameworks and processes that let the team move fast and consistently without needing everything routed through one person
• Set standards and playbooks that empower local and regional creators to make strong creative decisions independently while staying aligned to brand and cultural relevance
• Act as the creative connective tissue between global strategy local market needs and a distributed creator network

Partner Across Teams and Markets

• Work hand-in-hand with the Global Social Creative team Brand Social Strategy Influencer and Media partners to ensure EMEA social creative is aligned with global brand vision while being locally excellent
• Shape creator and influencer creative across EMEA markets by providing strong concepts direction and feedback at scale

Raise the Creative Bar

• Push for work that is culturally fluent platform-native and unmistakably social-first across each EMEA market
• Identify whats working whats stale and where each markets brand presence should experiment next
• Build and evolve the creative playbooks guidance and processes that scale great work across a large distributed team ensuring EMEA learnings feed back into global creative strategy

What Success Looks Like

• Social content across EMEA markets that earns engagement because its worth engaging with
• A creative team spanning influencer and organic work across regions operating with clear guidance and shared process not needing constant hands-on direction
• Large-scale productions with talent that land on time on brand and on culture across multiple markets at once
• Strong partnership with the Global Social Creative team local studios and creators that results in consistent high-quality output across markets

Who You Are

• 8 years of experience in social-first creative ideally spanning both influencer/creator-led and organic content with multi-market or international experience and a body of work that demonstrates it
• Recognized work in market: campaigns creator collaborations or productions that have run been seen and driven results you can speak to in detail
• A proven track record running large-scale social productions involving talent and creators not just directing small shoots
• Experience leading or guiding a large distributed creative team with the ability to build process and standards that empower others rather than centralizing all creative decisions
• Fluent in internet culture platforms and formats across EMEA you understand what works in different markets and why and your own work reflects it
• Comfortable directing talent and creators across time zones and cultures with the leadership presence to guide a team at scale
• Opinionated collaborative and allergic to boring content with the cultural sensitivity to adapt ideas for local relevance

Why Join SharkNinja

• Build social creative for EMEA from the inside at a global product-driven company with serious momentum
• Own the creative direction and the team and process behind it for real brands with real cultural presence across EMEAs biggest markets
• Work inside a global team that values taste speed and execution and gives you the autonomy to lead how SharkNinja shows up in EMEA
• Help define what social-first means at scale across a large team and across international markets

One Line That Captures It

At SharkNinja social creative isnt content to fill feeds its work designed to move people produced at scale by a team empowered to do it right across every market were in.