Social & Content Account Executive Burson
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Job Summary
Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit
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More about the role:
The Burson Sport Brand & Entertainment team works with some of the worlds most ambitious consumer brands helping them earn attention build culturalrelevanceand drive conversation across markets. This role will focus on a leading European fashion retailer creating content for the brands social channels.
The team is united by a belief in the power of culturecreativityand influence to shape how people discover engagewithand talk about brands. Across fashion and retail lifestyle and technology and food and drink the team develops work that is insight-led locally relevant and capable of travelling across multiple markets.
As an Account Executive (AE) for Social & Content you are a vital part of our team developing foundational skills in contentcommunicationsand client service.Working closelywith and intothe Social & Content Manager you will be instrumental in supporting day-to-day activities learning industry best practices and contributing to successful client campaigns. Your rolecentersonsocialcontent creation community engagement andleveragingsocialdatato drive performance.
We encourage you to bring your creativity proactivity and unique perspective to the role drawing inspiration from your interests to develop fresh ideas and contribute to compelling content strategies. This position offers a prime opportunity for growth learning and making a tangible impact on client success within the exciting world of social media and digital content.
What youll do:
- Support the day-to-day management of social media campaigns and client communications.
- Research social trends emerging formats and cultural moments to inform content planning.
- Create and edit social content including copywriting basic filming and video editing for multiple platforms.
- Assist with the development and delivery of social content calendars and campaign activations.
- Coordinate meetings prepare materials capture notes and ensure follow-up actions are completed.
- Monitor campaign performance conduct social listening and use analytics tools to generate insights.
- Create visually engaging reports and presentations that communicate campaign results and recommendations.
- Support account administration project tracking budget management and new business opportunities.
Experience that contributes to success:
- Strong understanding of major social platforms content formats and platform-specific best practices.
- Experience creating social-first content including copywriting filming and editing for digital channels.
- Excellent written and verbal communication skills with strong attention to detail.
- Strong organisational and project management skills with the ability to manage multiple deadlines.
- Interest in social media trends internet culture and the broader digital marketing landscape.
- Analytical mindset with an interest in social listening reporting and interpreting performance data.
- Collaborative approach with the ability to work effectively across teams and build positive relationships.
- Proactive curious and eager to learn with a willingness to embrace new technologies including AI tools and platforms.
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Required Experience:
IC
About Company
Burson is the global leader in communications, purpose built to create value for our clients through reputation.
