Social Account Director Burson

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

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More about the role:

We are looking for a Social Account Director to lead the activation and delivery of social workstreams for a major European fashion brand. This role will ensure that strategic thinking is translated into brilliant well-managed social outputs across content influencercreatorand community-led activity. You will be the operational heartbeat of the account keeping work moving teams aligned and delivery at a consistently high standard.

You will work closely with strategists creatives studio influencerPRand client teams to manage day-to-day delivery across InstagramTikTokand YouTube. The role requires strong account leadership excellent projectmanagementand a deep understanding of what it takes to deliver social work efficiently collaboratively and at pace.

What youll do:

• Lead the day-to-day management and delivery of social workstreams ensuring activity is delivered on time on brief and to a high standard.

• Translate agreed strategy into clear scopes timelines content plans productionrequirementsand delivery milestones.

• Manage social content calendars asset trackers approvals copy development posting requirements and reporting inputs across multiple channels and markets.

• Coordinate internal teams including strategy creative studio influencer PR and paid social to keep workstreams connected and moving efficiently.

• Act as a key day-to-day client lead managing updates expectations feedback approvals and delivery conversations with confidence and clarity.

• Oversee influencer and creator activation workflows ensuring briefs contracts timelines contentreviewsand deliverables are managed effectively.

• Identifydelivery risks early problem-solve quickly and keep stakeholders informed of progressdependenciesand next steps.

• Support performance reporting by gathering inputs coordinatinganalysisand helping teams translate results into practical optimisation actions.

Experience that contributes to success:

• Strong experience in social account management projectmanagementor integrated campaign delivery ideally within an agency environment.

• A practical understanding of social platforms including InstagramTikTokand YouTube with awareness of formats production needs approvalprocessesand publishing considerations.

• Proven ability to manage multiple social workstreams timelines budgetsstakeholdersand deliverables without losing momentum or attention to detail.

• Experience delivering content influencercreatoror community-led campaigns from brief through to execution and reporting.

• Confident client-handling skills with the ability to manage feedback approvalsexpectationsand day-to-day communication.

• Excellent organisational skills calmproblem-solvingand the ability to keep cross-functional teams aligned in a fast-paced environment.

• A collaborative mindset with the confidence to work closely with strategy and creative teams while owning the practical delivery of social activity.

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